As more businesses are now going digital, one of the main growths online is online marketing. One of the biggest marketing techniques for online and brink and mortar businesses like salons and beauticians are online booking systems, these systems are now used a lot to help businesses bring in new clients and keep repeat business.
Here we explore how businesses can maximise their marketing potential using these platforms to offer promotions, discounts, and special offers.
Online booking platforms serve as more than just a convenient tool for customers to make reservations or appointments. They’re also a powerful marketing tool that can be harnessed to deliver targeted promotions and special offers. By offering exclusive deals available only through the online booking system, businesses can bring in new customers and incentivise existing ones to return.
Targeted Promotions
The great thing about these platforms is that they allow the business to gather data about their customers and clients, allowing them to really understand what is going on within their business. By analysing booking trends and customer behaviours, businesses can identify their most profitable services, peak booking times, and the customer demographics that are most likely to convert. With this data, businesses can create highly targeted promotions that cater to these specific audiences.
For example, a restaurant might notice that midweek bookings are generally slower. To boost bookings during these periods, they could offer a discount for customers who book a table online for a Tuesday or Wednesday night. Similarly, a hair salon could offer discounted services during off-peak hours to encourage bookings during these less popular times.
Offer Personalised Deals and Discounts
Secondly, online booking platforms allow businesses to offer personalised deals and promotions. For example, a hair salon could offer a special discount to clients who book a treatment on their birthday. Many booking platforms allow the business to store birthday information within the platform to allow the business to send out direct messages and promotions when it’s a client’s birthday.
A gym could offer a promotional discount to customers who book a personal training session online. By personalising their promotions, businesses can make their customers feel valued and appreciated, which fosters brand loyalty and encourages repeat bookings.
Additionally, offering these promotions exclusively through the online booking platform can also encourage more customers to use the system. By allowing the promotions to directly run through the booking platform, it allows the business a sole place to manage everything, as if they had to manage clients via multiple places, it would become very difficult.
Streamlined Communication
Finally, online booking platforms can help to streamline communication with customers. Businesses can use these systems to send automated confirmation emails and reminders about upcoming bookings, which can also include information about any current promotions or special offers. This ensures that customers are kept in the loop and gives businesses another opportunity to promote their offers.
Online booking platforms offer a wealth of opportunities for businesses to enhance their marketing strategies. By using the data these platforms provide, businesses can create targeted, personalised promotions that not only attract new customers but also encourage repeat business. As the world continues to digitise, businesses that embrace these tools will undoubtedly stand out from the competition.