It’s obvious that the aesthetics industry continues to grow. Forecasts believe that by 2026, the value of the injectables market alone will be £11.7 billion. In the UK alone, there are 940 aesthetics clinics in business, with over 10,000 individuals offering private treatments. It is evident how competitive the industry is, and aesthetic professionals need to be more crafty than ever to gain the attention of potential clients.
It’s a competitive market, not a saturated market.
Don’t misunderstand us; our industry has been more competitive over the years, but that doesn’t necessarily mean it’s already oversaturated. 13.9 million (1 in 5) people are considering getting aesthetic treatments in the next 12 months. That’s a huge opportunity to convert those onlookers into recurring customers.
Why is the grass greener on the other side?
Being jealous of other clinic’s success is understandable. But being jealous without knowing what you can do better can hinder your ability to see the bigger picture. In this blog, we will talk about the things you are not doing to get more clients and the things you’re subconsciously doing that drive away potential clients. But we’re not just listing it down; we’re also offering a solution that would help you get more clients for your aesthetics business.
Read this with an open mind, and try to come up with your own solution too.
1. Your response time is too slow
Customers want their questions answered in a matter of seconds. If you fail to reply and provide the answers within seconds, there is a high chance that these customers will not continue to book. Though there are some people who only inquire for some details, it’s already been proven that timely and professional customer service enforces the customer’s decision to buy a service or a product from you.
How do I improve my response time?
Improve your response time by making sure you’re always getting notified about new messages. If you have to put your phone or devices away from you for a set amount of time, make sure you have automated messages that predict the most common questions you receive from time to time.
Another solution is to present all the information before a customer inquires. You can do this by pasting and directly sending your booking link to your clients. When a client books through your Faces booking link, they will be able to see all the prices, treatment details, hours of availability, and even your payment options.
Get your booking link by sending us a message on WhatsApp. Click here to message us.
2. You don’t have other payment options
Is cash the only payment option you are offering to your clients? That might be a mistake. Clients would love to pay in different forms besides cash; some prefer card payments or even split the payments monthly, so why not offer the convenience?
How do I get more payment options?
You can offer more payment options by using Faces as your booking system. Through Faces, you’d be able to accept other forms of payment and we can offer your clients a Buy Now, Pay Later option for their treatments. Don’t worry, you’ll still get paid in full after 24 hours of receiving the 4-digit PIN code from your clients. To know more about our Buy Now, Pay Later option, check out this FAQ board.
3. Your prices might be too expensive.
We get it; your price is dependent on your business costs and professional experience, but most of the clients don’t think about what’s behind the pricing structure. Your most expensive treatments are also expensive for a reason; the procedure is delicate, and your products are also expensive.
Related Article: Payment Plans are Bad, But Is Cash Actually Worse?
How do I drop my price while earning?
Get an alternative yet effective counterpart for your products; some established brands are priced high because the ‘name’ behind them is established and wanted by many. Consider asking your pharmacy or your peers for cost-effective alternatives to your products. If the results prove to be good, then why spend more on an expensive product? To help you with your journey, you can search for the cheapest products on Faces by clicking this link.
Another take on this problem is to get BNPL for your clients. By registering on Faces for free, we will be able to offer finance to your clients. Send us a message to help you kickstart your application.
4. You might be a ghost on the internet.
We’re living in a digital age, and not using digital platforms to advertise your business is equal to punching yourself right in the gut. A social media platform not optimised to attract clients can also hurt your conversion rates. Clients are using reviews, testimonials, and online posts from your business to make well-informed decisions. If you don’t have an online presence, it’s likely that clients will not do business with you.
How do I get online visibility?
There are various steps that you can easily take to make your business visible online. First, you have to optimise your social media by posting client testimonials, photo of treatments, and some personal posts. Second, you would need to set up your Google Business Page, add a marker to your address, and list your business details on Google. Last, you need to set up your own website to increase the credibility of your business. You can build a no-code website for free on Faces by clicking this link.
The obvious solution to everything
Don’t focus on why they’re getting more clients than you; focus on the actions you aren’t taking to gain more clients.
It would hurt your business if you continued to focus on other businesses. Formulate a plan of action, execute it, and make revisions until you’ve perfected your business model. Don’t compete with other aesthetic professionals; instead, compete with yourself and make yourself better with each passing day.
As a free business booster, you can sign up on Faces and show your aesthetic practice to thousands of clients. Faces is a “free”-mium app to market your business and a resource hub for all things aesthetics.
Sign up on Faces for free today! If you have any questions, simply reach out to us by email, WhatsApp, or by calling us at 01785 558018.
