Buy Now Pay Later for business or BNPL for short, is a game-changer for the aesthetic industry. With reports of significant improvements in sales, it is an attractive method of gaining new clients and increasing bookings for your most expensive treatments. Though there are still those who resist implementing BNPL schemes, with the ever-growing competition in the aesthetics industry, having Buy Now Pay Later for business may be the greatest asset you will have to stand above the rest.
In this blog, we will tell you why Buy Now, Pay Later (BNPL) is the right choice for your aesthetics business!
1. The convenience it offers
There’s a clear reason why BNPL is popular with 26.4 million people. Their popularity is due to how BNPL conveniently offers financial flexibility to interested and worthy customers. Whether it’s for something small or an expensive treatment, BNPL is a popular payment method because of its ability to spread costs, interest-free payments*, and ability to pay for high-cost purchases that clients couldn’t afford in one go! In addition, young borrowers have decided to opt-in to the Buy Now, Pay Later option to avoid high credit card interest!
Through Faces, we’re enabling you to offer convenience to your clients! With no upfront or setup fees, register with Faces Buy Now, Pay Later, for free!
2. Clients keep coming back for more
Retaining clients and increasing your client base have become much easier with Buy Now Pay Later for business! Combining the best customer experience, bespoke treatment, and flexible options, you’ll be able to turn your one-off clients into lifelong patrons. Don’t believe us? Hear it from Harvard themselves! Through BNPL, clinics and solo practitioners alike would be able to foster trust and appreciation by looking like businesses that care about and appreciate their clients.
With BNPL at hand, you can also strategically use other features on Faces like SMS reminders, group emails, and discount codes to increase client retention and loyalty rates.
3. Stand among giants
Competition is fiercer than ever, and the greatest weapon you have (or don’t have) is Buy Now Pay Later for business. Clinics or aesthetic professionals stand above their competition by exuding great customer care and experience; one way of effectively displaying these treatments is by offering BNPL at the time of their needs. Through BNPL, your clients will have the best and most unforgettable experience. Stand among giants, or take the extra mile by standing above your competition!
4. A win-win situation
If it’s not evident enough, BNPL is a solution that benefits you and your clients. Clinics and practitioners observe higher booking rates, an increase in clientele, and better customer loyalty rates on their aesthetic business! Meanwhile, your clients get to enjoy their treatments while spreading the cost. With Buy Now, Pay Later, you’re not just offering a payment option for your client; you’re also building a pathway to beauty that onlookers and clients can easily walk down.
5. Secure more bookings
Let’s end this list with an irrefutable fact. BNPL has provided a way to secure more sales for businesses. In fact, 69% of UK businesses have reported increased sales and performance metrics. Finance lenders like our partner, PayL8r, have been revolutionising the way clients pay for their treatments, and positive results have been gained since then. Buy Now Pay Later for business has truly helped thousands of aesthetic practitioners and clinics in the UK.
The bottom line: Buy Now Pay Later for Business
To summarise what we have discussed, Buy Now Pay Later for business is more than just a payment option. Through BNPL, clients can grasp confidence and beauty, while aesthetic professionals use it as a tool for customer satisfaction, growth, and success. Demonising BNPL can be detrimental in pursuing long-term goals and success for your aesthetic business, though we won’t hide the fact that finance without the proper knowledge could lead to unethical financing. Equipping ourselves with the right mindset and informing our clients properly can turn these harmful effects into a solution that enables both parties to benefit from it.