As we progress further into 2023, the beauty industry continues to thrive, and aesthetics supplies are more in demand than ever. Innovations in technology, sustainability, and personalised skincare have revolutionised the way we approach our beauty regimens.
We will take a closer look at the top trends in aesthetics supplies for 2023 that are dominating the market and transforming the face of the beauty industry.
Sustainable and Eco-friendly Packaging
One of the major trends in aesthetics supplies for 2023 is the increased emphasis on sustainable and eco-friendly packaging. The beauty industry has been criticised for its significant contribution to waste and pollution, which is why many brands are now taking active steps to reduce their environmental footprint.
This year, we’ve seen a surge in biodegradable packaging materials, refillable containers, and minimalistic designs that prioritise the use of recycled or recyclable materials.
This trend not only benefits the environment but also caters to the growing number of eco-conscious consumers.
Personalised Skincare
Personalised skincare is something that brands are starting to focus on in 2023. Consumers are increasingly seeking products that cater to their own skin needs.
Brands are starting to use more AI technology to start to understand what individual consumers are needing when it comes to their skincare, as all consumers are different there is a rise in bespoke formulations. Meaning consumers can have their skin analysed with at-home technology which is then created by the brand and sent back to the consumer with a product that is unique to their skin.
By creating this system, the brand will keep the consumer as a lifetime customer as the consumer has a formulation that is dedicated to them personally.
Clean Beauty
Consumers are starting to realise that they want to start using clean products, products that are free from synthetic fragrances and chemicals that are not only harmful to their own skin but harmful to the environment.
Brands are starting to focus on more organic ingredients, products that haven’t been tested on animals and are ethically sourced, yes, these products do cost a little more, but consumers seem to be happy to pay the extra. Brands and consumers are also focused on the packaging side, making sure that the packaging used is recyclable and moving away from plastics.
At-home Aesthetic Devices
With the rise of remote work and the desire for self-care, at-home aesthetic devices have become increasingly popular in 2023. These devices offer salon-quality treatments, such as microdermabrasion, LED light therapy, and micro-current facials, from the comfort of one’s home.
As technology continues to advance, expect to see more sophisticated devices that deliver professional results without the need for in-person appointments.
Inclusivity and Diversity
As the world changes and people think differently beauty brands are starting to include diversity in their product creation, formulations that focus on skin tones, genders and types of skin are now all considered when launching new products. Makeup products offer solutions for different skin types and conditions – brands are starting to include everyone, not just certain people.
As brands and products evolve in the aesthetic and beauty industry, the future of product creation looks far better than in previous years. technology is growing, and consumers are getting a better understanding of their needs and want.
2023 is the start of a more ethical, eco-friendly, and personalised skincare and beauty product future!