social media

General

Generating Leads Everyday: How To Get More Aesthetic Clients

Reading Time: 8 minutes
picture of a woman injecting on a woman's face with a tagline generating leads everyday how to get more aesthetic client

“How do I get more aesthetic clients?”

That’s the everyday thought of solo practitioners or clinics. It’s a crucial thought that sets the tone of how a business grows. Though established clinics have already slowed down in getting more clients to maintain their relations with existing clients, it remains a vital step for everyone in the aesthetic industry.

As a practitioner, you’re already called upon to take on a lot of responsibilities for your clinic. However, marketing your services is another hurdle that you’re going to need to overcome. From being an admin to a practitioner and a marketer, you need to juggle these responsibilities to stay afloat (not to mention your personal life).

With that in mind, you can hire an agency that will market your services online. It’s pricey and it may not be within your budget. But what’s the alternative?

Today, let’s look at how to successfully market yourself in this digital world! We’ll be tackling different channels of marketing and how you will leverage them to get more clients for your business. Let’s start with the elephant in the room!

social media

1. Social Media

The most common way of marketing is through social media! We bet you that 99% of your competition is here, fiercely competing to get clients. The competition is harsher than ever; that’s why here are some tips to make you a cut above the rest.

  • Place a unique name, memorable tagline, and your area of service.
  • Attach the list of services you offer to your bio, highlights, and pinned posts.
  • Upload reviews, before and after photos, and even useful information for every treatment!
  • Use relevant hashtags! If you’re in London, make sure you use relevant hashtags in London.
  • Post regularly, engage with comments, and make sure to always ask your clients to follow you on your social media pages.

When you’ve got the basics setup, you can also boost and create ads in the future! Just remember to adhere to the guidelines set by your social media; you don’t want your account to get banned and start over.

faces website builder

2. Website

Building credibility and wanting to look professional? A website is perfect for you! Customise your website to fit your brand. The key elements of your website should also be present to create a smoother flow for your clients. The smoother it is, the greater the possibility that clients will book a treatment, send a deposit, and continuously use your service.

Remember, the first glance of every client is crucial, as those few seconds will trigger if they want to continue scrolling down or tapping the back button. Sway their gazes in your favour by creating a catchy website using Faces’ free website builder! Click here to start.

3. Raise Loyalty

“Do what you do so well that they will want to see it again and bring their friends.”—Walt Disney.

Loyal clients bring in more than just repeat business. Loyal clients consume more services, and they also spread your business through word-of-mouth. Not because of the incentive you give, but because they trust your services. Make sure to build close relations with your loyal clients, regularly check for their reviews, and ask them to refer you to their friends and family.

4. Email Marketing

Emails are still relevant, people! If you’re not using emails to get clients to notice you regularly, you might be missing the chance of repeat business. Send emails on a weekly, biweekly, or monthly basis to stay at the top of your client’s minds! Newsletters, monthly discounts or packages, and other relevant information that your clients need can be sent out on a cycle to keep them entertained and prevent them from hitting that unsubscribe button.

Sell your services, but don’t try to be pushy. It’s better to balance being informative while upselling your products as a solution for your clients!

5. Group Discussions and Forums

Finally, let’s talk about forums and discussions! Most clients look for groups to ask their burning questions to get relevant answers; that’s where you come in. Replying back with the relevant information they need to know has seen better results than just pushing for a sale. This can build your credibility and foster a new relationship with the client you’ve recently helped. Your public comment can also be a basis for new clients looking for the same answer. 

hand holding a phone with faces app open

Conclusion

You can always find the right resources and tools to market your business; however, whether it will be a success or not depends on how you use them. But if you’re looking for a quicker way to be visible to thousands of clients online, you can register your clinic on Faces and be searchable on our clinic list! You can also share your Faces booking link on your social media make seamless transactions with your clients. Both features are free and simple to use. Head over to Faces and start your journey as a successful aesthetics business!

by | 0 comments
Aesthetics

How do I promote my skin clinic on Instagram?

Instagram, a visually driven social media platform, provides an excellent opportunity to promote your skin clinic. An effective promotional strategy involves more than just posting random photos. It requires careful planning and the right strategies.

Firstly, a well-curated Instagram feed can set you apart. Think about the aesthetics, colours, and the story your posts are telling about your clinic. Quality over quantity is crucial. Posting clear, professional, high-resolution photos of your clinic, staff, treatments, and even before-and-after shots can help present a professional image.

What is a good idea is to hire a professional photographer or a social media manager who can help you take photos of your work and post regularly.

Another essential step is the use of relevant hashtags. They increase the visibility of your posts to potential new followers who may be interested in your services. Popular hashtags like #skincare, #skinclinic, and #dermatology can be useful, but also consider more specific local hashtags related to your city or area.

Engaging with your audience cannot be overemphasised. Respond to comments, share customer testimonials, and create interactive Instagram stories. It fosters a sense of community and gives your clinic a human touch, something that resonates well with potential customers.

An often-overlooked aspect of Instagram promotion is collaborations or partnerships. Cross-promotion with local businesses, influencers, or other healthcare professionals can increase your reach significantly. Offering a discount or a special package to the followers of your partners is a proven tactic to attract new clients.

Take advantage of Instagram’s various features. Stories, IGTV, reels, and the new ‘Guides’ feature all offer different ways to engage with your audience. You could share skincare tips, explain procedures, or provide a behind-the-scenes look at your clinic via these features.

A shrewd way of fostering client relationships is through Instagram’s ‘shopping’ feature. You could tag products you sell in your clinic directly in your posts and stories, making it easier for customers to make purchases.

Running contests or giveaways is a fantastic way to increase your visibility. Offering a free consultation or product can generate a significant amount of interaction, drawing attention to your services.

Lastly, but most importantly, maintaining consistency is key. This includes consistent branding, tone of voice, and frequency of posts. It helps establish a clear identity, building trust among your followers.

While Instagram provides an array of tools to promote your skin clinic, remember that results may not be instantaneous. It requires patience, consistency, and the right engagement strategies. Just like with skincare, good things take time!

by | 0 comments
General, Aesthetics

How Social Media is Revolutionising the Aesthetic World: The Trends You Can’t Ignore!

With the rise of social media platforms such as Instagram and TikTok, the aesthetic and beauty landscape has witnessed a paradigm shift. These platforms are no longer just mediums for sharing selfies or dancing to viral tunes; they’ve become powerhouses influencing aesthetic trends globally. Let’s delve into how these platforms are shaping and transforming the beauty and aesthetics world, from the “fox eye” trend to the surge in popularity of certain skincare products.

The Power of Social Media: A New Age for Aesthetics

The omnipresence of social media has dramatically changed the aesthetics industry. No longer confined to beauty salons or clinics, aesthetic trends now often begin and proliferate online. With the global reach of platforms like Instagram and TikTok, beauty trends can spread faster than ever before, reaching an audience that spans continents.

The Rise of the “Fox Eye” Trend

One such trend that has taken social media by storm is the “fox eye” look. This aesthetic, often attributed to celebrities like Bella Hadid and Kendall Jenner, involves emphasising the outer corners of the eyes to create an upward slant, mimicking the almond-shaped eyes of a fox. With countless tutorials on TikTok and Instagram demonstrating how to achieve this look with makeup or even aesthetic treatments, the “fox eye” trend is a clear example of social media’s significant influence on beauty standards and trends.

The Impact on Skincare

But it’s not just makeup and aesthetic treatments that have been affected. Skincare, too, has been revolutionised by social media. Hashtags like #SkinCareRoutine and #GlowUp are now common on these platforms, with influencers and everyday users alike sharing their skincare routines and favourite products.

This online sharing culture has propelled certain skincare products to fame virtually overnight. Remember the sudden explosion of interest in hyaluronic acid, niacinamide, or the trending Korean skincare routines? That’s social media’s doing. With platforms like TikTok and Instagram acting as channels for product reviews, skincare advice, and user testimonials, consumers are now more informed and discerning than ever before.

The Role of Influencers and Celebrities

The power of influencers and celebrities in this digital landscape cannot be understated. Their endorsements or promotion of a specific product, treatment, or trend can cause it to skyrocket in popularity. This phenomenon has given rise to ‘Insta-worthy’ treatments – aesthetic procedures that provide visually striking results perfect for sharing on social media.

The Future of Aesthetic Trends

As we move forward, the influence of social media on aesthetic trends shows no signs of waning. In fact, with new features like Instagram’s ‘Shop’ function and TikTok’s ‘Product Links’, the integration of social media and the beauty industry is likely to become even more seamless.

However, while this digital revolution has many benefits, including accessibility and democratisation of beauty, it’s essential to approach these trends with a critical eye. Remember, what works for a beauty influencer or your favourite celebrity might not work for you. Always consult with professionals when considering aesthetic treatments and be mindful of your skincare choices.

In conclusion, the aesthetics world is ever-evolving, with social media now at its forefront. From the fox-eye trend to skincare fads, platforms like Instagram and TikTok are becoming the primary drivers of beauty trends. As we continue to navigate this exciting digital landscape, one thing is clear: social media’s influence on aesthetics is here to stay.

by | 0 comments
General, Aesthetics

The Social Media Revolution: Educated Clients and the Importance of Proving Qualifications in the Aesthetics Industry

Social media has undeniably transformed the way people access information and make decisions in various aspects of their lives, including the realm of aesthetics. With a wealth of information readily available, clients are more knowledgeable than ever, raising the bar for aesthetic practitioners. In this blog post, we will discuss how social media has increased clients’ knowledge of the aesthetics industry and the vital steps practitioners should take to prove their qualifications and prioritise client safety.

The Impact of Social Media on Clients’ Knowledge

The rise of social media platforms such as Instagram, Facebook, and TikTok has provided clients with unprecedented access to information about aesthetic treatments, products, and practitioners. This increased knowledge has led to:

  • Higher client expectations: As clients become more educated about treatments and industry standards, they expect practitioners to have the necessary qualifications and adhere to the highest levels of safety and professionalism.
  • Informed decision-making: Clients are now able to research and compare various practitioners, treatments, and products, empowering them to make informed decisions about their aesthetic journey.
  • Greater demand for transparency: With knowledge comes the expectation of transparency. Clients want to know the details of a practitioner’s qualifications, experience, and safety protocols before entrusting them with their appearance and well-being.

Proving Your Qualifications and Safeguarding Clients

As a practitioner, it is crucial to demonstrate your expertise and commitment to client safety in the age of social media. Here are some essential steps to consider:

  • Showcase your credentials: Display your certifications, licenses, and any industry recognitions prominently on your website, social media profiles, and in your office. This provides clients with tangible proof of your qualifications and expertise.
  • Be transparent about your experience: Share your professional background, including your years of experience, specialised training, and the number of procedures you have performed. This transparency helps build trust with clients and showcases your expertise.
  • Emphasise safety protocols: Highlight the safety measures you implement in your practice, such as using high-quality products, following industry best practices, and adhering to strict hygiene standards. Sharing this information demonstrates your commitment to client safety.
  • Become Faces Verified: Obtain Faces Verification, which guarantees that you possess the necessary qualifications, insurance, and responsible product sourcing practices. This verification process helps differentiate you from competitors and assures clients of your professionalism and commitment to safety.
  • Engage with clients on social media: Be active on social media, responding to questions and concerns from clients, and sharing informative content related to the aesthetics industry. This approachability showcases your expertise and dedication to client education and satisfaction.
  • Share client success stories: Feature testimonials and before-and-after photos on your website and social media channels to illustrate your expertise and the positive outcomes clients can expect from your treatments.
  • Stay up-to-date with industry trends: Regularly invest in professional development to ensure you remain at the forefront of the latest techniques, technologies, and industry standards. Share insights from your learning experiences to demonstrate your ongoing commitment to excellence in the aesthetics field.

Conclusion

Social media has revolutionised the aesthetics industry, leading to a more informed and discerning client base. As a practitioner, it is crucial to embrace this change and actively demonstrate your qualifications, experience, and commitment to client safety. By following the steps outlined above, you can build trust with clients and secure your position as a credible and reliable expert in the competitive aesthetics market.

by | 0 comments
General, Aesthetics

Supercharge Your Aesthetics Clinic’s Success with Social Media: 7 Irresistible Reasons to Get on Board Today!

Are you still on the fence about using social media for your aesthetics clinic? With a rapidly evolving digital landscape, it’s time to embrace the power of social media to transform your clinic’s online presence. In this blog post, we’ll reveal the top 7 irresistible reasons why you should harness social media marketing to elevate your aesthetics clinic. Dive into these clickbait-worthy secrets and watch your brand skyrocket to new heights!

Boost Brand Visibility and Awareness

Social media platforms are an incredible tool for showcasing your aesthetics clinic to a wider audience. By creating and sharing engaging content, you can increase your brand’s visibility, generate buzz, and attract potential clients. Don’t miss out on the opportunity to reach millions of users who are searching for aesthetic services just like yours!

Establish Trust and Credibility

Sharing before-and-after photos, testimonials, and educational content on your social media channels can help establish your clinic’s expertise and credibility. This transparency builds trust among your audience, making them more likely to choose your clinic for their aesthetic needs.

Engage with Your Target Audience

Social media allows you to connect and engage with your target audience on a personal level. Responding to comments, messages, and reviews demonstrates that you value their opinions and experiences. This personalised approach fosters loyalty and can turn potential clients into lifelong customers.

Showcase Your Unique Services and Offerings

Social media platforms provide an excellent opportunity to highlight your clinic’s unique services, treatments, and offerings. Use visually appealing images, videos, and infographics to showcase your expertise, demonstrate the effectiveness of your treatments, and stand out from your competitors.

Drive Traffic to Your Website

By sharing blog posts, promotional offers, and exclusive content on social media, you can entice users to visit your website. This increased traffic can lead to higher conversion rates and a boost in overall clinic bookings.

Run Targeted Ad Campaigns

Social media advertising offers powerful targeting options to reach your ideal audience. Use platforms like Facebook and Instagram to create highly targeted ad campaigns, ensuring your clinic’s promotions are seen by those most interested in your services. This targeted approach can lead to higher engagement and better return on investment (ROI).

Monitor Competitors and Stay Updated on Industry Trends

Social media is a goldmine of information about your competitors and industry trends. Stay ahead of the curve by monitoring what’s popular and engaging in your niche. Use this information to refine your marketing strategy and stay relevant in the rapidly evolving aesthetics industry.

Conclusion

Harnessing the power of social media for your aesthetics clinic is no longer optional – it’s a necessity. By embracing these 7 irresistible reasons to use social media marketing, you can supercharge your clinic’s success, create clickbait-worthy content, and solidify your brand as a leader in the aesthetics industry. Don’t wait any longer; it’s time to take your clinic to new heights with the power of social media!

by | 0 comments
General, Aesthetics

The Shocking Truth About Social Media’s Influence on Aesthetic Clinics: Trends, Influencers, and Sky-High Client Expectations!

In today’s digital age, the impact of social media on the world of aesthetics is undeniable. From trending treatments to the rise of influencers and ever-evolving client expectations, social media has revolutionised the way aesthetic clinics operate. Dive into the astonishing effects of social media on aesthetic clinics and uncover how they’re adapting to this brave new world!

Social Media: Fueling the Latest Aesthetic Trends
Social media platforms like Instagram, TikTok, and Facebook have become the go-to source for discovering the latest and greatest in beauty trends. Aesthetic clinics are constantly keeping a close eye on these platforms, as trending treatments can lead to a surge in client demand. From jawline contouring to vampire facials, aesthetic clinics need to stay ahead of the curve to remain competitive in this ever-changing landscape.

The Mighty Power of Influencers
Influencers have taken the social media world by storm, wielding their massive followings to shape the public’s perception of beauty. As influencers flaunt their perfect pouts and chiselled cheekbones, aesthetic clinics are reaping the benefits of this exposure. Partnering with these beauty trendsetters allows clinics to showcase their services to a broad audience, boosting their credibility and attracting potential clients. Influencer marketing has become a vital component of a successful aesthetic clinic’s strategy.

The “Instagram Face” Phenomenon
The rise of the “Instagram Face”—a term coined to describe the uniform, picture-perfect look championed by social media influencers—has had a significant impact on client expectations. Many clients now enter aesthetic clinics with a particular look in mind, inspired by their favourite social media stars. This shift has forced clinics to adapt and cater to these specific requests while still striving to maintain a natural and individualised approach to beauty.

The Importance of a Strong Online Presence
In the age of social media, a robust online presence is no longer a luxury but a necessity for aesthetic clinics. With clients researching and comparing clinics online before making a decision, a well-designed website, engaging social media content, and positive online reviews are crucial for attracting new clients. Aesthetic clinics must invest in their digital marketing strategies to stay relevant and competitive in the social media-driven world.

The Double-Edged Sword of Social Media
While social media has undoubtedly provided a valuable platform for aesthetic clinics to showcase their work and attract clients, it also comes with its challenges. The constant exposure to seemingly flawless beauty standards can lead to unrealistic expectations and increased pressure on both clients and clinics. Navigating the delicate balance between meeting client desires and promoting a healthy, realistic approach to beauty is an ongoing challenge for aesthetic clinics.

In conclusion, the social media revolution has had a profound impact on the world of aesthetic clinics. From dictating the latest beauty trends to shaping client expectations and driving the need for a robust online presence, social media has become an integral part of the industry. As aesthetic clinics continue to adapt and evolve, it’s essential for them to stay ahead of the curve and embrace the opportunities that social media presents, while also being mindful of the challenges it poses. So, buckle up and watch as social media continues to transform the landscape of aesthetic clinics!

by | 0 comments