In the fast-paced world of aesthetic clinics, staying connected with clients is essential for business success. SMS and email reminders serve as invaluable tools for this, especially when it comes to appointment confirmations, cancellations, and follow-ups. However, there’s an art to crafting effective reminders, one that strikes a balance between professional courtesy and effective communication. So, what are the dos and don’ts of SMS and email reminder etiquette? Let’s dive in.
The Dos
Be Clear and Concise
Whether it’s an SMS or an email, your reminder should be to the point. Clients are more likely to read and remember shorter messages.
Example:
SMS: “Dear [Client Name], your appointment with Dr. Smith is on [Date] at [Time]. Please reply YES to confirm.”
Email: “Appointment Confirmation: Dr. Smith on [Date] at [Time]. Please click here to confirm.”
Personalise Where Possible
Address the client by name and provide details specific to their appointment. This adds a personal touch and can make the experience more engaging.
Example:
“Hi [Client Name], we’re looking forward to your Botox treatment with Dr. Smith on [Date].”
Timing is Key
Send reminders well in advance but not so early that they are forgotten. A good rule of thumb is to send an initial reminder a week ahead and a final reminder 24-48 hours before the appointment.
Offer an Easy Way to Cancel or Reschedule
Clients’ plans can change, and you want to make it as easy as possible for them to reschedule or cancel to avoid no-shows.
Use Professional Language and Tone
Maintain a professional yet friendly tone to foster a sense of respect and trust with your clients.
The Don’ts
Don’t Spam
Multiple reminders within a short period can annoy clients. Stick to one or two well-timed messages.
Don’t Use Medical Jargon
Not everyone is familiar with medical terms. Keep language simple and understandable.
Don’t Forget a Call-to-Action
A reminder without a specific action for the client to take is ineffective. Whether it’s to confirm, cancel, or reschedule, make the desired action clear.
Don’t Ignore Privacy Concerns
Especially for sensitive treatments, avoid revealing too much information in the message that could compromise client confidentiality.
Don’t Use ALL CAPS
It may come across as shouting or make the message harder to read. Stick to standard text formatting for clarity.
Why This Matters
Effective communication is the backbone of a successful aesthetic clinic. It ensures a streamlined operation, reduces no-shows, and elevates customer satisfaction. While it may seem trivial, the etiquette of SMS and email reminders plays a significant role in the overall client experience.
Remember, the goal is to inform and remind, not annoy or overwhelm. Finding that perfect balance will not only enhance your clinic’s reputation but also contribute to a smooth and efficient workflow.
