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Comparing Website Builders: Faces vs Timely

Explore a comprehensive comparison of Faces and Timely for beauty businesses. Find out which website maker suits your needs for user-friendliness and efficiency.

Choosing the right website maker is crucial for anyone aiming to build a strong online presence. This article offers a detailed comparison between two prominent website builders for beauty businesses, Faces and Timely. As we delve into this review, we focus on user-friendliness, customisation options, and overall efficiency. These are key factors to consider when you want to build your website.

Faces, known for its user-friendly and free design interface, positions itself as an easy website builder for beginners. In contrast, Timely stands out for its advanced features that cater to more tech-savvy users for a cost. By comparing website builders like Faces and Timely, this article aims to equip you with the information necessary to make an informed decision.

1. Faces

Free

£0, only takes a 4.4% fee on payments for bookings.

Free custom website builder
Book and pay online
Online consent forms
Safe client information storage
Connect with social media
Buy Now, Pay Later options
Exclusive deals

Pros

Customisable Templates: A wide range of templates that are easy to adjust.
User-Friendly: Intuitive interface suitable for beginners.
SEO Integration: Improves online visibility.
Social Media Integration: Easily connect with social media platforms.
Free Use: Budget-friendly, particularly for new or small businesses.

Cons

Limited Design Flexibility: Fewer options for advanced design customisations.
Basic E-commerce Features: Not ideal for complex online stores.
Limited SEO Customisation: Basic tools for search engine optimisation.
No Advanced Analytics: Lacks in-depth business analytics features.

Faces is a digital platform designed for practitioners seeking a paperless solution. Its standout feature is the easy creation and storage of treatment consent forms. These forms are readily accessible across various devices, including desktops, tablets, and mobile phones, highlighting the platform’s adaptability and user-friendliness.

Central to Faces is its free website builder tool, boasting over 800 templates for customising consent and aftercare forms to meet specific requirements. The platform not only simplifies appointment reminders and marketing communications to clients but also prioritises data security, complying with GDPR and HIPAA standards. Additionally, Faces streamlines clinic management and client bookings with its real-time booking system, ultimately enhancing client care and experience.

Faces Features

Faces offers a suite of features designed to empower practitioners in the beauty industry:

Free use: Enjoy all Faces features without any costs other than the 4.4% on booking payment.
Personalised Branding: Customise your website to reflect your unique style.
Online Bookings & Payments: Simplify appointment scheduling and payment processes.
Digital Consent Forms: Streamline client interactions with efficient form management.
Secure Client Database: Ensure the safety and security of client information.
Social Media Sync: Seamlessly integrate your social media profiles.
Buy Now, Pay Later: Offer flexible payment options.
Special Offers: Attract customers with exclusive deals.
News & Blog Section: Keep clients engaged with regular updates.
Device Compatibility: Optimised for use across various devices.
Customisation: Over 800 templates for tailored consent and aftercare forms.
Marketing Tools: Directly communicate with clients via reminders and messages.
Data Compliance: Adherence to GDPR and HIPPA standards.
Unlimited Storage: Ample space for storing essential documents.
Multi-Clinic Management: Manage multiple locations effortlessly.
Real-Time Booking System: Keep track of appointments and events efficiently.
Business Development: Access tools to grow your business.
SMS Reminders: Send timely appointment notifications.

2. Timely

Build	Elevate	Innovate
£20/month	£30/month	£35/month
Free mini website Book appointments online and on social media View appointments to reduce downtime TimelyPay for payments Stock management	Access to all Build plan features Online consultation forms Client information storage Waitlist management SMS marketing tools Pricing tiers for services	Access to all Elevate plan features Get premium phone support Automated consultation forms Automatic rebooking reminders Staff performance tracking Detailed business reports VIP services features

Pros

User-Friendly: Even if you’re new to making websites, Timely is easy to understand.
Customisation Options: The variety of templates and customisation options allow for a unique website design.
Mobile Responsiveness: With mobile responsiveness, Timely ensures your site looks great on all devices.
SEO Tools: The in-built SEO tools help improve your site’s search engine ranking.
Excellent Customer Support: Their responsive customer support can be a lifesaver, especially for those new to website creation.

Cons

Limited Advanced Features: For highly technical users, the platform may lack some advanced features.
Template Restrictions: Some templates may not offer the level of customisation experienced designers seek.
E-commerce Limitations: While adequate, the e-commerce features might not suffice for large-scale online stores.
Learning Curve: Beginners might initially struggle with some features.
Dependence on Platform Updates: Users have to rely on Timely for new features and updates.

Timely is an appointment booking platform, ideal for businesses in the beauty and wellness industry. It features an online booking system that integrates with websites and social media, allowing clients to book services around the clock. This functionality not only boosts a business’s online presence but also makes it more accessible to clients.

The platform’s mini-website feature stands out for its ability to manage and group services, guiding clients to book accurately and efficiently. Additionally, Timely automates essential tasks like sending personalised appointment confirmations and reminders, reducing admin work and no-shows. This automation ensures smooth operations and improved client satisfaction.

Explore the key differences between Faces and Timely, focusing on user-friendliness and customisation for beauty brands. Find your ideal website builder.

Timely Features

Easy-to-Use Interface: Timely’s design interface is straightforward, helping you set up your website without hassle.
Customisable Templates: Choose from many templates to make a site that really stands out.
Looks Great on Any Device: Timely websites automatically look great, whether on a phone, tablet, or computer.
Get Noticed on Google: It has tools to help your website show up in Google searches.
Sell Online Easily: Set up an online shop quickly with Timely’s e-commerce features.
Appointment Booking Feature: Particularly beneficial for service-based businesses, this feature simplifies appointment bookings.
Social Media Integration: Easily link your website to social media platforms, broadening your reach.
Regular Updates: Timely ensures its platform stays up-to-date with the latest web standards and features.
Customer Support: Their dedicated support team is always ready to assist with any queries or issues.
Affordable Pricing: Compared to other website makers, Timely offers somehow competitive pricing, making it accessible for many.

Conclusion

In summary, Faces and Timely represent two strong contenders for the best website builders in the UK. After an extensive evaluation, we recommend Faces for its user-friendly interface, particularly for those seeking a free website builder. Faces stands out with its intuitive design, simplifying the process for users to build their website. Its streamlined approach empowers even beginners to create professional-looking sites with ease.

On the other hand, Timely, while competent, may not offer the same level of accessibility, especially for newcomers. When we compare website builders, it’s clear that Faces delivers a more straightforward experience. Its layout and tools are designed to be approachable, ensuring users can navigate and utilise its features without confusion.

Learn how to create your website for free with Faces, a great choice for beauty and aesthetic brands in the UK.

December 8, 2023 by Ben O'Brien | 0 comments

General, Website Builder

Why Every Business Needs a Website: 8 Key Website Advantages

Discover 8 important website advantages for your aesthetic business. With a website, you can boost your credibility, reach a wider audience, and make your presence felt in the digital world.

The way businesses and individuals operate has dramatically transformed in today’s digital age. The online environment is now a primary platform for interaction, commerce, and exposure. According to the United Kingdom – eCommerce via ITA, approximately 82% of people in the UK engage in online shopping, totalling close to 54 million individuals.

Considering the data, understanding website advantages is crucial in this shift towards online shopping. A website unlocks numerous possibilities in web marketing. It is a tool that amplifies your voice in a crowded digital space, from establishing credibility to expanding your reach. Still not convinced? Check some of the benefits of having a website for your aesthetic business.

1. Credibility and Professional Image

A website serves as your digital storefront. It’s where potential customers, clients, and associates first encounter your brand. Having a professional website instantly boosts your credibility. It’s a clear message that you take your business seriously.

In the aesthetic practice, where the advantages of a website are increasingly recognised, not having a website can raise questions about your legitimacy. Building your website is more than just owning a piece of online aesthetics business; it’s about composing an image that resonates with your audience.

2. Accessibility and Reach

Imagine your business is open 24/7, accessible from anywhere in the globe. That’s what a website offers. Unlike a physical location, a website breaks geographical barriers, allowing you to reach a global audience. Whether you create your website or use a free website maker, you’re unlocking a door to worldwide exposure. This accessibility is invaluable in today’s interconnected world.

3. Cost-Efficient Marketing

Traditional marketing avenues often come with hefty price tags. In contrast, web-based marketing, primarily through your website, is far more cost-effective. The advantages of advertising on websites include targeted reach and measurable impact at a fraction of the cost.

A website builder for small businesses can be a game-changer, providing a platform for effective marketing without the need for a significant investment.

Discover the 8 key website advantages for aesthetic businesses. It helps build trust, reach more people, and make your mark in the online world in today's digital age.

4. Customer Insights and Analytics

Websites are goldmines for customer data. They allow you to track visitor behaviour, preferences, and engagement. This data is crucial for tailoring your offerings and marketing strategies.

Analytics help you understand your audience better, making your strategies more effective. Faces, a platform offering a free website builder, emphasises the importance of this feature in enhancing business strategy.

5. Enhanced Customer Service

A website is a powerful tool for customer service. It provides various ways for customers to get in touch, seek support, and provide feedback. Features like FAQs, live chat, and support forums can significantly improve the customer experience. The ability to make your website also means you can tailor these features to meet your specific business needs, enhancing the online advertising advantages.

6. Competitive and Strategic Advantage

Having a website is a necessity to stay competitive. It’s a platform where you can showcase your uniqueness, share your story, and connect with your audience. A well-designed website can set you apart from competitors, highlighting your strengths and offerings in a crowded marketplace.

7. Sales and Revenue Growth

For aesthetic businesses, a website is a direct channel to drive sales. E-commerce capabilities enable you to sell products or services online, often leading to an increase in revenue. The convenience of online shopping, combined with the widespread reach of a website, can significantly boost your sales figures.

8. Content Control and Branding

A website gives you complete control over your content and branding. It’s a space where you can consistently communicate your brand message and values. This control is vital for building a strong, recognisable brand identity online.

Conclusion

A website is more than just an online presence; it’s a multifaceted tool that brings numerous benefits. From enhancing credibility and reach to offering cost-efficient marketing solutions and valuable customer insights, the reasons to have a website are compelling.

In today’s digital-first world, the necessity of a website is undeniable. It’s an investment that pays dividends in building your brand, growing your business, and staying competitive. Whether you’re a small business or an individual, the advantages of having a website are clear and crucial in the modern landscape.

Discover how to create your website at no cost with Faces, a reliable ally for beauty and aesthetic brands in the UK.

December 7, 2023 by Ben O'Brien | 0 comments

General, Website Builder

5 Tips to Rank Your Business on the First Page of Google

Learn the secrets to boost your business to the first page of Google. Discover key SEO techniques for better visibility and higher rankings.

Every beauty business wants its website to be on the first page of Google. It’s a game-changer, offering unparalleled visibility and an edge in today’s competitive market. Understanding how to get on the first page of Google, increase Google ranking, and improve Google search ranking are crucial skills for any digital marketer.

This guide focuses on essential strategies like Google keyword ranking and Google search ranking checks to elevate your website’s online presence. We’ll explore how to get your website on Google’s first page, ensuring that you’re not just visible but dominant in your field.

1. Keyword Research and Optimisation

To rank higher on Google, keyword research and optimisation are fundamental. These are the terms people use when searching for your products or services. Start by identifying relevant keywords with tools like Google Keyword Planner.

Once you’ve pinpointed your keywords, weave them into your website’s content, titles, and meta descriptions. Remember, it’s not just about quantity; relevance and placement are key. Check your website ranking regularly to gauge the effectiveness of your keywords.

2. High-Quality Content Creation

Google loves original, high-quality content. It’s not just about cramming in keywords; your content must provide value to your readers. This could be through informative blog posts, engaging videos, or helpful guides.

Regularly updating your website with fresh content can significantly improve your Google page rank. Think of your content as a magnet, attracting and retaining visitors, which in turn signals to Google that your site is a valuable resource.

3. Optimising Website Structure and User Experience

A well-structured website enhances user experience and improves your website ranking to the first page of Google. Make sure your site is mobile-friendly and loads quickly, as Google prioritises sites that perform well on these fronts.

A clear, logical website structure with easy navigation also helps Google index your site more effectively, boosting your SEO efforts.

With that, Faces provides a free, user-friendly website builder that’s not only customisable but also SEO-friendly and mobile-friendly. You can ensure that your site performs well on mobile devices, loads quickly, and has a clear, logical structure for easy navigation.

Google Maps: Learn the secrets to boost your business's visibility on the first page of Google.

4. Utilising Local SEO and Google Maps

For local businesses, local SEO and Google Maps SEO are invaluable. Optimise your Google My Business listing and ensure your business information is consistent across the web.

Local SEO helps you appear in local search results, which are often the most relevant to your audience. Don’t underestimate the power of local presence in improving your Google search ranking.

5. Building Quality Backlinks

Backlinks, links from other websites to yours, are a cornerstone of SEO. They signal to Google that others value your content. Focus on earning high-quality backlinks from reputable sites in your industry.

This can be achieved through collaborations, guest blogging, or creating shareable content. Regularly check your backlinks and remove any that are low-quality or spammy.

6. Regular SEO Audits and Updates

SEO isn’t a set-and-forget task. Regular audits and updates are vital to maintain and improve your ranking. Use tools to check your Google ranking and identify areas for improvement.

Stay abreast of Google’s algorithm updates and adjust your strategy accordingly. This proactive approach ensures your SEO tactics remain effective over time.

7. Leveraging Social Media and Online Reviews

Social media isn’t a direct ranking factor for Google, but it influences your SEO indirectly. Active social media profiles can drive traffic to your website, increasing its authority. Similarly, positive online reviews, especially on Google, can enhance your credibility and attract more visitors.

Encourage your satisfied customers to leave reviews and engage with your audience on social media to boost your digital presence.

Conclusion

Ranking on the first page of Google is a multifaceted task, requiring a blend of technical know-how and creative strategy. By focusing on areas like keyword optimisation, content quality, website user experience, and backlink building, you can significantly improve your Google search ranking.

Remember, SEO is an ongoing process. Staying informed, adapting to new trends, and continually refining your approach are essential to long-term success. With dedication and the right strategy, the coveted first page of Google is well within your reach.

Discover how to build your website at no cost. Find out about affordable options, use free tools, and get advice for making an attractive SEO-optimised website using Faces’ builder.

December 7, 2023 by Ben O'Brien | 0 comments

General, Website Builder

Faces vs Square: Which is Best for Your Beauty Business?

When it comes to selecting a free website builder for your beauty business, two major contenders stand out: Faces and Square. Each offers unique features tailored to different business needs. Faces, renowned for its digital consent and booking system, simplifies paperwork for practitioners and offers a free, personalised website builder. It’s ideal for managing appointments and client data securely.

On the other hand, Square provides a comprehensive suite of tools, including an SEO-enhanced website builder and diverse payment options, catering to a broader range of business operations. This article compares the two, helping you decide which website builder best suits the unique needs of your beauty business. Let’s delve into the specifics of Faces and Square to guide your choice.

1. Faces

Free

£0, only charges a 4.4% commission on deposits for appointments

Free, personalised website builder feature
Online bookings & paymentsDigital consent forms
Secured client database
Social media sync
Buy Now, Pay Later payment options
Special offers

Faces is a digital consent and booking system designed for practitioners to transition to a paperless environment. It simplifies the creation of treatment consent forms, storing all client consent forms in one place for easy access. Compatible across various devices like desktops, tablets, and mobile phones, Faces ensures flexibility and convenience.

Pros:

Customisable Templates: Variety of easily adjustable templates.
User-Friendly: Simple interface for beginners.
SEO Integration: Enhances search engine visibility.
Social Media Integration: Easy linking to social platforms.
Free Use: Cost-effective for new/small brands.

Cons:

Limited Design Flexibility: Fewer advanced design options.
Basic E-commerce Features: Not suitable for complex online stores.
Limited SEO Customisation: Basic SEO tools.
No Advanced Analytics: Lacks detailed business analytics.

The platform allows for customisation of consent and aftercare forms with over 800 templates and includes features for sending appointment reminders and marketing messages directly to clients. It prioritises security and compliance, securely saving client data, adhering to GDPR and HIPPA standards, and offering data export options when needed.

Faces Features

Personalised Branding: Tailor your website to mirror your unique style.
Online Bookings & Payments: Streamline scheduling and introduce easy payment methods.
Digital Consent Forms: Optimize workflow with efficient form management.
Secure Client Database: Keep client information safe and secure.
Social Media Sync: Integrate all social media profiles for a cohesive online presence.
Buy Now, Pay Later: Provide flexible payment options to clients.
Special Offers: Engage your audience with exclusive, irresistible deals.
News & Blog Section: Keep your audience informed and engaged with regular updates.
Device Compatibility: Faces works seamlessly on desktops, tablets, and mobile devices.

Customisation: With over 800 templates, create and brand consent and aftercare forms specific to your business needs.
Marketing Tools: Send appointment reminders and marketing messages directly to clients.
Data Compliance: Ensure GDPR and HIPPA compliance, and securely store client data.
Unlimited Storage: Store unlimited consent and aftercare forms.
Multi-Clinic Management: Manage multiple clinics from a single platform.
Real-Time Booking System: Efficiently manage client bookings and events in real-time.
Business Development: Access industry services to grow your business.
SMS Reminders: Send SMS appointment reminders to clients.

Faces also facilitates the management of multiple clinics and client bookings through a real-time booking system, providing tools like its free website builder to enhance business operations. Its communication features include real-time access to client data and the ability to manage all client bookings and events, both online and offline. Faces integrates seamlessly into daily clinic life, allowing practitioners more time for care rather than paperwork management, and continually updates its services to improve client experience.

2. Square

Free	Plus	Premium
£0	£20/month	£64/month
SEO-enhanced website builder Seamless integration with Square POS Social media sales capabilities Diverse payment options (Google Pay, Apply Pay, AfterPay, Cash App Pay, Square Pay and more)	Access to all Free plan features Enhanced site customisation options QR code ordering systemPersonalised ordering experience Advanced item settings PayPal integration Subscription management Complimentary domain for one year	Access to all Plus plan features Lower processing rates Real-time delivery rates

Square is a dynamic platform offering diverse tools and solutions to shape the future of businesses. It enables businesses to reach more customers online through a free store that syncs with inventory and social media, helping meet customers wherever they shop. Square facilitates remote business operations with its Virtual Terminal and Square Invoices, making remote work and payments efficient.

Pros:

Customisation Flexibility: Tailor your site to match your brand.
User-Friendly Interface: Accessible even for those with little technical knowledge.
Mobile Responsiveness: Enhances shopping experience for mobile users.
Diverse Payment Options: Broadens customer payment preferences.
Free Plan Available: Suitable for startups or small businesses.

Cons:

Limited Theme Options: May not cater to all aesthetic needs.
Learning Curve: Some features may require time to master.
Dependence on Square Ecosystem: Best suited for those already using other Square products.
Potential Additional Costs: Advanced features may require a paid plan.
Limited Customisation in Free Plan: May need to upgrade for full customisation options.

The platform also ensures safe in-person selling with contactless payment options at the point of sale. Square Stand’s smooth checkouts, built-in payments, and customer-driven checkout processes exemplify their commitment to innovative solutions.

Moreover, Square provides extensive tools for every business challenge, including payment processing, checkout links, custom invoices, eGift cards, specialised POS systems for restaurants and retail, marketing, loyalty programs, dashboard analytics, and integrated EPOS software. The platform also supports contactless payments via iPhone or Android phones, further broadening its utility.

Additionally, Square offers business insights from experts, sharing valuable advice and tips for business growth. This comprehensive suite of tools and services makes Square a versatile choice for businesses seeking to streamline operations and enhance customer engagement.

Square Features

Variety of Themes: A range of themes to suit different brand styles.
Customer Data Integration: Track sales history, loyalty points, and more in one place.
Multi-location Management: Handle orders from various locations on a single website.
Inventory Sync: Online and in-store inventory and orders stay aligned.
Staff Management Options: Admin access for employees with team-based permissions.
Seamless Integration: Works smoothly with Square POS.
Mobile-Optimised Design: Ensures a user-friendly experience on mobile devices.
Customisable Product Highlighting: Special components to showcase specific products.
Sales Event Planning: Schedule and promote product drops and sales.
Shipping Discounts: Access to best-in-class shipping rates and tools.
In-store Pickup and Local Delivery: Options for convenient order fulfilment.
Diverse Payment Methods: Includes Square Pay, Apple Pay, Cash App Pay, and Google Pay.
Afterpay Integration: Offers buy now, pay later options.
SEO Tools and Social Integrations: Maximise online visibility and sales.
Personalised Promotions and Loyalty Programs: Encourage repeat business.

Conclusion

While Square provides versatile business solutions, Faces stands out as the best choice for practitioners and aesthetic brands looking for a free website builder. Its free access with a minimal commission on deposits makes it highly affordable. The platform excels in offering a free, personalised website builder feature, which simplifies the creation of a strong online presence. Its strengths in online bookings, payments, and integration of digital consent forms streamline the operational aspects of a business.

While it has some limitations in design flexibility and advanced features, Faces’ comprehensive offerings, particularly in client management and branding, make it an excellent choice for those prioritising ease of use and cost-effectiveness.

Learn how to create a website for free using Faces, a trusted ally for UK beauty and aesthetic businesses.

December 7, 2023 by Ben O'Brien | 0 comments

General, Website Builder

Choosing the Right Website Creator for Your Aesthetic Brand

A brand’s identity is crucial in the digital age. It’s the heart of your business, setting you apart in a crowded market. A website acts as your brand’s digital face, making the choice of a website creator vital.

This guide focuses on selecting a website builder that not only meets your aesthetic needs but also aligns with your brand identity, ensuring a seamless user experience.

8 Important Things to Consider When Choosing a Website Creator

Here are some essential things to consider on choosing the ideal website builder for your aesthetic brand. You can read our in-depth review of the best website builders in the UK for you!

1. Understanding Your Brand’s Aesthetic Needs

Your brand’s visual identity is its signature. It’s more than colours and logos; it’s the emotion you want your audience to remember. A good website builder lets you translate this identity into digital form.

For instance, Faces’ website creator offers tools that align your website’s look with your brand’s unique aesthetic. Choosing a platform that offers customisable templates is key. It should let your brand’s personality shine through every page and feature.

2. User Experience: A Top Priority

A website’s success depends on its user-friendliness. Good website builders focus on creating a smooth, intuitive user experience. Features like easy navigation and a straightforward layout are essential for keeping visitors engaged.

A disorganised or confusing website can turn potential customers away. Hence, a platform that offers well-structured templates is a must.

3. Customisation Options

No two brands are the same. Hence, your website creator should offer extensive customisation. This flexibility allows you to tailor every aspect of your site, from fonts to page layouts, ensuring every element resonates with your brand identity.

Compare website creators based on their customisation options. Some, including free website builders, offer a range of templates and design tools that can be tweaked to fit your brand’s unique style.

4. SEO and Mobile Optimisation

Your website needs to be discoverable. SEO (Search Engine Optimisation) is vital for online visibility. A good website builder incorporates SEO-friendly features, ensuring your site ranks higher in search results.

Additionally, with the increasing use of smartphones, your site must be mobile-optimised. This ensures a seamless experience across all devices, broadening your audience reach. Compare different web page creators based on their SEO and mobile responsiveness features.

5. E-commerce Integration

For brands selling online, e-commerce functionality is essential. Your chosen website maker should offer easy integration of shopping features. These include product displays, shopping carts, and secure payment options. Look at different website builders and their e-commerce capabilities.

Faces’ builder, for example, provides strong e-commerce and payment solutions, making it a suitable choice for online sellers.

7. Support and Maintenance

Building your website is just the beginning. Continuous support and regular updates from your website creator are crucial for maintaining your site’s performance. Check for platforms that offer ongoing technical support, troubleshooting, and updates. This ensures your website remains functional, secure, and up-to-date.

8. Pricing and Plans

Budget is a crucial consideration, especially for new or small aesthetic brands. Website creators offer various pricing models, from free basic plans to more advanced premium options. Free website builders are a great starting point but may have limitations.

Evaluate the cost against the features offered. Sometimes, investing in a premium plan can be more cost-effective in the long run.

Conclusion

Your choice of a website creator can make or break your online presence. It’s essential to select a platform that not only aligns with your brand’s aesthetic but also offers the functionality you need. Consider your brand’s unique needs, from visual identity to e-commerce capabilities, and choose a website builder that ticks all your boxes.

Faces’ website builder, with its comprehensive features and user-friendly interface, stands out as a strong contender, especially for brands prioritising aesthetics and functionality. Remember, your website is your brand’s digital storefront. Choose wisely to ensure it accurately represents your brand and appeals to your target audience.

Discover how to create a website at no cost using Faces, a trusted partner for beauty and aesthetic brands in the UK.

December 7, 2023 by Ben O'Brien | 0 comments

General, Website Builder

Top Beauty Website Builders of 2023: An In-Depth Review

A strong online presence is crucial for beauty businesses to thrive. With the surge in digital platforms, website builders have become essential tools. They offer easy, quick ways to create stunning, functional websites.

This article identifies the top beauty website builders of 2023, providing a comprehensive review of their features and costs. Let’s explore these platforms to find the best fit for your beauty business.

Best Website Builders of 2023 in the UK

Here are the top three beauty website builders of 2023 that you can choose from when creating a website for your business.

1. WordPress.com

WordPress.com is renowned for its flexibility and extensive customisation options. It offers a range of plugins and themes suitable for any beauty business.

Pros

Offers a substantial value for money, providing a wide range of features at a reasonable cost
Receives an average solid customer satisfaction score for its overall performance and quality
Allows direct purchase and transfer of domains within the platform, simplifying the process

Cons

Offers a somewhat restricted range of design functionalities
The system can be challenging to understand, with a moderate ease-of-use score
Lacks comprehensive customer support features, including email support and a community forum

WordPress.com’s Website Builder Features

Free and Premium Themes and Patterns: Offers a wide selection of both free and premium website themes and patterns, allowing users to choose designs that best fit their brand’s aesthetic.

Unlimited Pages and Users: Users can create unlimited website pages and have multiple account users, facilitating collaboration and expansive content development.

Storage Space: Provides a minimum of 1 gigabyte of website storage space, enabling users to store essential files and media.

Brute Force Attack Protection: Ensures website security with protection against brute force attacks, safeguarding your site from unauthorised access attempts.

Access to WordPress.com Help Forum: Users can access the WordPress.com help forum for support and community advice, enhancing their website-building experience.

Contact Form Creation: Allows for easy creation of contact forms, essential for customer interaction and feedback.

Automatic Social Media Shares: Enables automatic sharing of content to social media platforms, increasing online visibility and audience engagement.

WordPress.com Pricing

WordPress.com Personal	WordPress Premium	WordPress Business
£3 per month	£7 per month	£20 per month

WordPress.com stands out for its budget-friendly approach of £3/month for WordPress Business, billed annually. You can start with a completely free plan too. This option is particularly appealing for those just starting or operating on a tight budget. The free plan includes unlimited user access and the freedom to design as many web pages as you need.

Additionally, it allows for real-time editing of live pages, ensuring your website remains up-to-date. The assurance that your website will be perpetually available adds to the appeal of this cost-effective option.

2. Faces

Faces Website Builder stands out as a powerful tool tailored for beauty businesses. It offers a suite of features designed to enhance both the aesthetic appeal and functionality of your online presence, including a website builder.

Pros

100% free, no additional costs
Easy and quick website-building experience
Comes with “must-have” features including online bookings & payments, digital consent forms, financing options, and more
Perfect for aesthetic businesses selling products and services

Cons

Primarily tailored for beauty businesses, it may not be ideal for other sectors
The templates, though industry-specific, might offer limited customisation
Could have some restrictions in integrating with specific external platforms or tools
Offers only fundamental analytic insights

Faces’ Website Builder Features

Personalised Branding: Faces allows you to inject your unique style into your website. This feature enables you to craft a site that not only aligns with your brand identity but also resonates with your target audience.

Online Bookings & Payments: The platform simplifies the scheduling process, allowing clients to book appointments effortlessly. Additionally, it integrates payment processing, making transactions smooth and professional.

Digital Consent Forms: This feature streamlines your workflow by digitising client consent forms. It’s an efficient way to manage paperwork and ensures compliance with legal requirements.

Secure Client Database: Faces prioritises client data security. By safeguarding client information, it builds trust and ensures that sensitive data remains protected.

Social Media Sync: This integration connects all your social media profiles to your website, creating a cohesive online presence. It’s a great way to amplify your brand’s reach and engage with your audience across different platforms.

Buy Now, Pay Later: By offering flexible payment options, Faces caters to a broader client base. This feature enhances customer satisfaction and can lead to increased sales.

Special Offers: Promote exclusive deals directly on your website. This is an excellent strategy to attract new clients and retain existing ones by providing added value.

News & Blog Section: Share updates, tips, and engaging content through an integrated blog. This not only captivates your audience but also boosts your website’s SEO, drawing more visitors.

Faces’ Website Builder Pricing

Faces Website Builder presents an attractive proposition for beauty businesses with its $0 price tag. It only charges a 4.4% commission on deposits for appointments. This budget-friendly approach is especially beneficial for startups and small businesses looking to establish an online presence without a significant financial investment.

Despite being free, Faces does not compromise on the quality and range of its features. From personalised branding to online bookings, the platform provides comprehensive tools that are essential for modern beauty businesses.

3. Squarespace

Squarespace is known for its sleek design templates and powerful marketing tools. Its drag-and-drop interface simplifies website creation.

Pros

Offers more than 100 versatile templates with a strong focus on design
Budget-friendly pricing options
Provides support through email and social media.
Extensive knowledge base with text, image, and video guides

Cons

Not as user-friendly as some other website builders
Limited customisation options for site features and functionalities
Site speed can be slow, often affected by design-heavy templates

Squarespace’s Website Builder Features

Designs: Squarespace offers a variety of modern, minimalist templates. These designs are easily customisable to fit your specific preferences and needs.

Rich Image Manager: This feature allows you to add and organise images effortlessly with a drag-and-drop builder. It also includes tools for simple image editing.

Blogging: Squarespace provides a robust platform for designing and managing your blog, enhancing your online presence.

Commerce: This feature enables you to sell products through an online store. It includes point-of-sale integration, subscription management, and other essential business tools.

Analytics: Access detailed analytics to monitor traffic, identify popular content, track sales, and more, helping you make informed decisions.

Connected Services: Enhance your Squarespace site by connecting it with various third-party services, expanding its functionality.

SEO: Squarespace includes built-in SEO tools, eliminating the need for additional plugins. This ensures your site is optimised for search engines right from the start.

Ad-Free Experience: Your Squarespace site is ad-free, offering a clean user experience. However, you have the option to include your ads for monetisation.

Support: Squarespace is known for its fast and friendly customer support, ensuring assistance is always at hand for any queries or issues.

Squarespace Pricing

Personal Plan	Business Plan	Basic Commerce	Advanced Commerce
£12 per month	£17 per month	£23 per month	£35 per month

Squarespace offers a range of plans starting at £12/month for personal websites. This basic plan is affordable but limits custom design changes. For service-based, non-e-commerce sites, the £17/month Business Plan is ideal.

E-commerce options begin at £23/month, with an advanced £35/month plan offering subscription sales and more promotional tools. Each plan is designed to match different business needs and budgets, providing value and flexibility.

Conclusion

Each website builder has its strengths. Faces stands out for its beauty-specific features and cost-effectiveness, while Squarespace and WordPress.com offer greater design flexibility but at a high cost . Timely is ideal for managing appointments. Your choice should align with your business’s unique requirements and growth aspirations. Consider these insights to select the best website builder for your beauty business in 2023.

Learn the simple way to create a free website with Faces, a trusted partner for beauty and aesthetic businesses in the UK.

December 7, 2023 by Ben O'Brien | 0 comments

General, Website Builder

6 Steps to Rank Your Website on Google Search

Learn how to reach the top of Google Search with this simple guide. It covers everything, from picking the right website builder to making your content stand out.

In today’s digital age, having your website appear on Google Search is crucial for visibility and success. This guide explains how to get your website to the top of Google. We’ll cover essential steps from selecting the right free website builder to optimising your content for Google’s search engine. Understand the significance of your website’s Google ranking and learn practical strategies to ensure your site ranks well.

Step 1: Understand the Google Ranking

Understanding Google ranking is the first critical step to ensuring your website’s visibility on the internet. Essentially, Google ranking measures how prominently your website appears in search results. This ranking is influenced by several factors, including using relevant keywords, the speed at which your site loads, and how well your website performs on mobile devices. A higher ranking equates to greater visibility, which can significantly increase potential traffic to your site.

To begin, conduct a Google ranking check. This will help you understand where your website currently stands regarding visibility on Google Search. Tools like Google Analytics and Google Search Console provide valuable insights into your website’s ranking and areas for improvement.

The key elements to focus on for improving your Google ranking include:

Keyword Optimisation: Identify and incorporate relevant keywords that potential visitors are likely to search for. This helps in making your website more discoverable.

Site Speed: Ensure your website loads quickly. Slow loading times can negatively impact your ranking and user experience.

Mobile-Friendliness: With many users accessing websites via mobile devices, having a mobile-responsive website is vital. Google favours sites that are optimised for mobile viewing.

By understanding and enhancing these aspects, you can effectively improve your website’s ranking, helping it appear more prominently in Google Search results. Remember, a higher Google ranking leads to increased online visibility and success.

Step 2: Set Up Your Website for Success

Selecting the right free website builder is a pivotal step in setting up your website for success. An option like Faces Website Builder offers robust SEO-friendly features that are essential for a strong online presence. Creating a website for free doesn’t mean you have to sacrifice quality. It’s crucial to ensure your site is well-structured, loads quickly and delivers an excellent user experience, all of which significantly impact your Google ranking.

By focusing on these elements, you can create a website for free that doesn’t just look professional but also performs well in Google’s search rankings. Remember, a well-optimised website is your ticket to better visibility and higher traffic.

Step 3: Make Your Website Google-Friendly

Making your website Google-friendly is crucial in ensuring it ranks well in search results. The foundation of this process lies in understanding and applying SEO (Search Engine Optimisation) basics. Firstly, integrate relevant keywords into your content. These keywords should align with what your potential audience is searching for on Google.

Additionally, it’s essential to ensure that Google indexes your site. This means Google is aware of your site and can display it in search results. You can check this using tools like Google Search Console. If your site isn’t indexed, you can directly submit your URL to Google for indexing.

Lastly, regularly use tools to monitor and evaluate your website’s performance. Tools like Google Analytics provide insights into how users interact with your site and where improvements can be made. Remember, it’s not just about how to make your website appear on Google; it’s also crucial to maintain high-quality content that engages and retains users.

Step 4: Register Your Website with Google

Registering your website with Google is an essential step in ensuring its visibility on the search engine. The Google Search Console, a free tool offered by Google, is an invaluable resource for this purpose. It assists in monitoring, maintaining, and troubleshooting your site’s presence in Google Search results. For anyone pondering how to get their website on Google, especially on the first page, this tool is indispensable.

Here’s a simple guide on adding your site to Google Search Console:

Sign Up: Visit the Google Search Console website and sign in with your Google account. If you don’t have one, you’ll need to create it.
Add Your Website: Select ‘Add Property’ and enter your website’s URL. Make sure to enter the exact URL that appears in the browser bar.
Verify Your Website: Google must confirm that you own the website you’re trying to add. You can verify ownership through various methods, such as uploading an HTML file to your site, adding a DNS record, or using your Google Analytics or Google Tag Manager account.

Once your site is added and verified, you can use the Search Console to view detailed data about how your site appears in search results, the queries that bring users to your site, and how often your site appears in Google Search. It also notifies you of any site errors or issues that could affect your ranking.

Registering with Google Search Console is more than just an answer to “how do I get my website on Google”; it’s a vital step in actively managing your website’s online presence and improving its performance on Google.

Learn how to make your website rank high on Google Search. This guide takes you through picking the right website builder to optimizing your content.

Step 5: Optimise Your Website Content

Optimising your website content is vital for enhancing its visibility on Google. A key aspect of this is the effective use of relevant keywords. Keywords act as signposts that help Google understand your content, making it easier for your website to appear in relevant searches. However, it’s essential to integrate these keywords naturally into your content, avoiding keyword stuffing, which can negatively impact your Google ranking.

Alongside keywords, focus on crafting compelling meta tags and descriptions. These elements are crucial as they provide a snapshot of your page’s content in search engine results. A clear, concise, and engaging meta description can significantly increase the click-through rate of your website.

Here’s a quick guide to optimising your website content:

Keyword Research: Identify keywords relevant to your content and commonly searched for by your target audience.

Natural Keyword Integration: Incorporate these keywords seamlessly into your content, titles, and headings.

Meta Tags and Descriptions: Write meta titles and descriptions that accurately summarise your page content and entice users to click through.

By focusing on these strategies, you can optimise your website’s content for Google. This helps get your website to rank higher on Google and enhances user engagement, driving more traffic to your site.

Step 6: Monitor and Improve Your Google Search Ranking

Monitoring and improving your website’s Google ranking is a continuous process. Tools like Google Analytics are indispensable for tracking your website’s performance. They provide insights into how visitors find and interact with your site, which pages are most popular, and where improvements can be made. Regularly checking these analytics helps you understand the effectiveness of your SEO strategies and identify areas for enhancement.

Regularly update your content with relevant information and keywords to improve your site’s ranking over time. Google’s algorithms favour fresh, up-to-date content and can help boost your site’s visibility. Additionally, continuously improving the user experience on your site is vital. This includes ensuring fast loading times, mobile responsiveness, and easy navigation.

Conclusion

Getting your website on Google requires technical know-how and strategic content creation. It starts with selecting an SEO-friendly website builder. At Faces, we provide a free, customisable option that’s not only user-friendly but also optimised for SEO and mobile devices. Monitoring your Google ranking consistently and remembering that SEO is an ongoing effort is essential. By staying dedicated and adapting to the digital landscape, your website will rank in Google’s search results, driving more traffic and success to your online presence.

Discover how to build a website for free with Faces. Not only is it cost-free, but it’s also designed to be SEO-friendly.

December 6, 2023 by Ben O'Brien | 0 comments

General, Website Builder

Creating Your Online Beauty Salon for Free: Easy Guide

Discover how to build your own free beauty salon website online. Explore budget-friendly solutions, utilise free tools, and uncover valuable tips using Faces' website builder.

An online presence is crucial for beauty professionals in today’s digital age. Establishing an online beauty salon for free is not just a modern convenience, but a strategic move to expand your business reach and efficiency.

This article explores cost-effective digital solutions, leveraging free tools to maximise impact and best practices for creating a compelling website. With solutions like Faces’ free website builder, setting up an online beauty salon has never been easier.

Why an Online Beauty Salon is Essential

Having an online beauty salon opens a world of opportunities. It allows you to reach more customers, provide convenient booking options, and showcase your services effectively.

Unlike traditional salons, an online platform operates beyond physical limits, offering flexibility and accessibility. This shift to digital enhances customer engagement and can significantly boost your salon’s visibility and profitability.

Leveraging Free Digital Tools

Free digital tools like Faces are an intelligent way to build and grow your online salon. The website builder features include booking websites for nail technicians and other beauty professionals.

These tools improve the customer experience and streamline your business operations, making them more efficient and cost-effective.

How to Create a Website with Faces’ Free Features

Faces’ free website builder is a perfect starting point for salon owners. It offers personalised branding, allowing you to create a unique style that reflects your salon’s identity. Features like online bookings & payments, digital consent forms, and a secure client database, enhance the operational aspects of your salon.

Here are some essential steps to create a website for your beauty business with Faces:

1. Start: Go to Faces’ website and use their design tool.

2. Choose a URL: Pick an easy-to-remember web address.

3. Upload Logo: Add your business logo in a web-friendly format.

4. Cover Photo: Choose a high-quality image that represents your business.

5. Tagline and Bio: Write a catchy tagline and a short bio about your business.

6. Showcase Your Team: Upload photos and details of your team.

7. Design: Select a website template and colours that reflect your brand.

8. Social Media: Link your social media accounts.

9. Business Details: Add your contact information and business hours.

10. Terms & Conditions: Write or use a template for your website’s rules.

11. Publish: After previewing and editing, make your website live.

You can achieve remarkable business growth using free tools. Incorporating online beauty services into your salon broadens your service range and opens new revenue streams.

By strategically using tools like Faces’ website builder, you can create a strong online presence that rivals paid services.

Discover how to build your own free online beauty salon. Explore budget-friendly options, free tools, and valuable tips using Faces' website builder.

Best Practices for a Compelling Website

A compelling website should be user-friendly, aesthetically pleasing, and functional. Integrating features like online booking for hair salons ensures that your website is an effective tool for you and your clients. Keep your content fresh and engaging to ensure visitors have a positive experience and return for more.

An effective online presence requires regular maintenance. Update your website frequently, interact with customers online, and employ digital marketing strategies to stay relevant and appealing. Consistent engagement is key to sustaining and growing your online beauty salon.

Comparison: Free vs Paid Options

Here’s a comparison chart showcasing the differences between Faces’ free features and other paid options:

Features	Faces Free	Other Paid Options
Cost	£0, only charges a 4.4% commission on deposits for appointments	£1,000+ can vary significantly based on the features and complexity
Branding	Personalised branding to reflect your style	More advanced customisation options, including tailored design services
Online Bookings & Payments	Simplified scheduling and payment integration	Advanced booking systems with more customisation and analytics
Digital Consent Forms	Streamlined digital consent forms	Enhanced forms with more features like automatic reminders
Client Database	Secure client information storage	More sophisticated client management systems with detailed analytics
Social Media Integration	Basic social media sync capabilities	Advanced integration, including automated posting and deep analytics
Payment Options	Basic Buy Now, Pay Later features	More flexible and varied payment gateways and finance options
Promotions	Simple tools to promote special offers	Comprehensive marketing tools including email marketing integration
Content Management	Basic news and blog section	More advanced content management systems with SEO optimisation tools

Consider your business needs and goals when comparing Faces’ free offerings with paid alternatives. While free options are cost-effective and cover basic needs, paid services offer more advanced features that can enhance your salon’s online presence and operational efficiency.

Conclusion

Establishing an online beauty salon for free is an excellent strategy for expanding your business and reaching a wider audience. Leveraging free digital tools like Faces’ website builder can significantly enhance your salon’s online presence.

While free options are highly beneficial, paid features might be worth considering for advanced functionalities. Ultimately, an effective online presence is crucial for the success of your beauty salon in today’s digital world.

December 6, 2023 by Ben O'Brien | 0 comments

General, Website Builder

Why Do I Need a Website for My Business: Top 5 Benefits

Discover the Top 5 Advantages of Owning a Website. Dive into 'Why Do I Need a Website' to unlock business success and growth. Key insights await!

The importance of a website for beauty businesses cannot be overstated. It’s a trend and a crucial part of any successful venture. Understanding the reasons you need a website is fundamental. We will answer the question, “Why do I need a website?” highlighting the benefits of website marketing and the impact of websites in boosting online visibility.

As we dive into this article, we’ll explore why a website is not a luxury but a necessity for any business aiming for growth and visibility.

1. Credibility and Professional Image

A website significantly boosts your business’s credibility and professional image. In an era where consumers first check online before making decisions, having a well-designed website is like having an accessible, 24-hour storefront. The importance of a website for your aesthetic business is evident in how it lends an air of professionalism.

For instance, a local aesthetic clinic with a smooth website showcasing its services, customer testimonials, booking forms, and contact information will naturally appear more credible than one without any online presence. Moreover, website advertising has numerous advantages, including targeted marketing and brand development.

2. Reach a Wider Audience

The global reach of websites is unmatched. With the importance of the web, businesses are no longer confined to their geographical boundaries. A well-optimized website can attract customers from across the world. This extended reach directly impacts customer engagement and sales.

For example, an aesthetic business can reach customers worldwide, significantly expanding its market. This global visibility is one of the critical advantages of online advertising, making it an essential tool for modern businesses.

3. 24/7 Accessibility and Customer Convenience

Websites offer 24/7 accessibility and immense convenience for customers. Unlike a physical store with fixed hours, a website is always available. This means your customers can access information, products, or services anytime, enhancing their experience and satisfaction.

Discover the Top 5 Advantages of Owning a Website. Learn 'Why Do I Need a Website' to Drive Business Success and Expansion. Key Insights Await!

The importance of a web page lies in its ability to provide immediate information, from product details to contact information and support. This constant availability significantly improves the customer experience, leading to higher engagement and loyalty.

4. Cost-Effective Marketing

A website is a highly cost-effective marketing tool compared to traditional marketing methods. The initial cost of setting up a website is outweighed by its long-term benefits and the return on investment (ROI) it brings. Traditional advertising, like print or TV ads, incurs ongoing costs and has limited reach.

In contrast, once set up, a website requires minimal maintenance costs while offering a wider audience reach. The advantages of website marketing include tracking customer behaviour, personalising marketing efforts, and efficiently managing resources, all contributing to a better ROI.

5. Competitive Advantage

A website can give your business a significant competitive advantage in a crowded and competitive market. It’s not just about having a strong online presence; it’s about standing out with a unique and engaging website. The importance of a website to a business becomes apparent when you observe how it can differentiate your brand in a saturated market.

Real-life examples include small businesses in the aesthetics industry that have gained a substantial following and increased sales through their distinctive online presence, offering something their competitors don’t.

Conclusion

To sum up, the importance of a website in today’s business landscape is undeniable. This article will answer your question, “Why do I need a website?”. From enhancing credibility and reaching a global audience to cost-effective marketing, constant accessibility, and gaining a competitive edge, the benefits are vast and varied. A website is more than just an online presence; it’s a vital tool for business growth, customer engagement, and market positioning.

If your business lacks a website, you’re not just behind; you’re missing out on a world of opportunities. At Faces, we understand this, so we offer a free, customisable website builder to help you harness these benefits effortlessly. Learn how to create a website using Faces and watch your vision come to life!

December 6, 2023 by Ben O'Brien | 0 comments

General, Website Builder

Strong Online Presence: 8 Ways It Can Transform Your Business

Transform Your Business with a Strong Online Presence: Faces is your ally in creating a dynamic, professional website.

A strong online presence is no longer a luxury but a necessity for businesses in the digital age. Whether you’re figuring out how to grow your business online or seeking digital marketing help, the virtual landscape offers many opportunities. The need for online marketing and the importance of a digital marketing strategy can’t be overstated.

As you seek to grow your business online, understanding the importance of an online presence becomes crucial in a competitive market. This article will examine the eight key ways an online presence can transform your business.

1. Expanded Reach and Accessibility

A significant benefit of a strong online presence is the ability to reach a wider audience. Traditional marketing confines you to local or, at best, regional boundaries, but a well-crafted website and online marketing strategy propel your business onto a global stage. Digital marketing increases visibility and makes your business accessible to a diverse, global customer base.

2. Enhanced Customer Engagement

The digital era has revolutionised how businesses interact with customers. An online presence allows for direct, real-time communication with your audience. It’s not just about broadcasting your message; it’s about engaging in a dialogue that builds relationships and loyalty.

3. Building Brand Identity and Trust

A strong online presence in the competitive online marketplace helps carve out a unique identity for your business. Consistent, strategic online marketing efforts aid in establishing a distinct brand image. Building trust online isn’t just about the products or services you offer; it’s about presenting a cohesive, reliable brand experience to your audience.

4. Cost-Effective Marketing

One of the most appealing aspects of online marketing is its cost-effectiveness compared to traditional methods. Unlike conventional advertising, which often involves significant expenses for media space or physical materials, digital marketing allows businesses to reach a big audience at a fraction of the cost. This affordability is especially beneficial for small and medium-sized enterprises with limited marketing budgets.

Turn your business vision into reality with Faces. Start your transformative journey with strong online presence today!

5. Measurable Results and Adaptability

Digital marketing excels in providing measurable, actionable insights. This approach allows businesses to track the effectiveness of their online strategies in real-time. Companies can make data-driven decisions by analysing website traffic, customer engagement rates, and conversion statistics. This adaptability is crucial, enabling businesses to refine their marketing efforts and always align with consumer preferences and market trends.

6. Increased Credibility and Professional Image

A well-designed online presence boosts a business’s credibility. Potential customers often gauge a company’s legitimacy and professionalism based on its online footprint. A polished website, active social media channels, and positive online reviews collectively enhance your business’s perceived reliability and authority.

7. Streamlined Customer Service and Support

An effective online presence enables businesses to offer superior customer service. Companies can provide prompt and efficient support through digital channels like live chat, social media, and email. This immediate interaction not only solves customer queries quickly but also helps in building trust and loyalty.

8. Opportunities for Collaboration and Networking

The digital world opens up numerous opportunities for collaboration and networking. An online presence can attract partnerships, associations, and networking opportunities with other businesses and industry influencers. These connections can lead to new business avenues, knowledge sharing, and increased brand visibility.

Conclusion

A strong online presence is indispensable to thrive in today’s business landscape. From expanding your reach globally to engaging with customers meaningfully, building a trusted brand identity, utilising cost-effective marketing strategies, and leveraging measurable results for continual adaptation, the digital world offers unparalleled opportunities for business growth.

Faces is here to help you. Imagine your business having a stunning digital shop front, your first step to meeting customers online. Faces offers all you need to build a free, attractive, easy-to-use website that perfectly fits your business goals.

Check out our detailed guide on creating a free website using Faces, and turn your business dreams into digital reality.

December 6, 2023 by Ben O'Brien | 0 comments