Reading Time: 8 minutes
“How do I get more aesthetic clients?”
That’s the everyday thought of solo practitioners or clinics. It’s a crucial thought that sets the tone of how a business grows. Though established clinics have already slowed down in getting more clients to maintain their relations with existing clients, it remains a vital step for everyone in the aesthetic industry.
As a practitioner, you’re already called upon to take on a lot of responsibilities for your clinic. However, marketing your services is another hurdle that you’re going to need to overcome. From being an admin to a practitioner and a marketer, you need to juggle these responsibilities to stay afloat (not to mention your personal life).
With that in mind, you can hire an agency that will market your services online. It’s pricey and it may not be within your budget. But what’s the alternative?
Today, let’s look at how to successfully market yourself in this digital world! We’ll be tackling different channels of marketing and how you will leverage them to get more clients for your business. Let’s start with the elephant in the room!
1. Social Media
The most common way of marketing is through social media! We bet you that 99% of your competition is here, fiercely competing to get clients. The competition is harsher than ever; that’s why here are some tips to make you a cut above the rest.
- Place a unique name, memorable tagline, and your area of service.
- Attach the list of services you offer to your bio, highlights, and pinned posts.
- Upload reviews, before and after photos, and even useful information for every treatment!
- Use relevant hashtags! If you’re in London, make sure you use relevant hashtags in London.
- Post regularly, engage with comments, and make sure to always ask your clients to follow you on your social media pages.
When you’ve got the basics setup, you can also boost and create ads in the future! Just remember to adhere to the guidelines set by your social media; you don’t want your account to get banned and start over.
2. Website
Building credibility and wanting to look professional? A website is perfect for you! Customise your website to fit your brand. The key elements of your website should also be present to create a smoother flow for your clients. The smoother it is, the greater the possibility that clients will book a treatment, send a deposit, and continuously use your service.
Remember, the first glance of every client is crucial, as those few seconds will trigger if they want to continue scrolling down or tapping the back button. Sway their gazes in your favour by creating a catchy website using Faces’ free website builder! Click here to start.
3. Raise Loyalty
“Do what you do so well that they will want to see it again and bring their friends.”—Walt Disney.
Loyal clients bring in more than just repeat business. Loyal clients consume more services, and they also spread your business through word-of-mouth. Not because of the incentive you give, but because they trust your services. Make sure to build close relations with your loyal clients, regularly check for their reviews, and ask them to refer you to their friends and family.
4. Email Marketing
Emails are still relevant, people! If you’re not using emails to get clients to notice you regularly, you might be missing the chance of repeat business. Send emails on a weekly, biweekly, or monthly basis to stay at the top of your client’s minds! Newsletters, monthly discounts or packages, and other relevant information that your clients need can be sent out on a cycle to keep them entertained and prevent them from hitting that unsubscribe button.
Sell your services, but don’t try to be pushy. It’s better to balance being informative while upselling your products as a solution for your clients!
5. Group Discussions and Forums
Finally, let’s talk about forums and discussions! Most clients look for groups to ask their burning questions to get relevant answers; that’s where you come in. Replying back with the relevant information they need to know has seen better results than just pushing for a sale. This can build your credibility and foster a new relationship with the client you’ve recently helped. Your public comment can also be a basis for new clients looking for the same answer.
Conclusion
You can always find the right resources and tools to market your business; however, whether it will be a success or not depends on how you use them. But if you’re looking for a quicker way to be visible to thousands of clients online, you can register your clinic on Faces and be searchable on our clinic list! You can also share your Faces booking link on your social media make seamless transactions with your clients. Both features are free and simple to use. Head over to Faces and start your journey as a successful aesthetics business!