A strong online presence is crucial for beauty businesses to thrive. With the surge in digital platforms, website builders have become essential tools. They offer easy, quick ways to create stunning, functional websites.
This article identifies the top beauty website builders of 2023, providing a comprehensive review of their features and costs. Let’s explore these platforms to find the best fit for your beauty business.
Best Website Builders of 2023 in the UK
Here are the top three beauty website builders of 2023 that you can choose from when creating a website for your business.
1. WordPress.com
WordPress.com is renowned for its flexibility and extensive customisation options. It offers a range of plugins and themes suitable for any beauty business.
Pros
- Offers a substantial value for money, providing a wide range of features at a reasonable cost
- Receives an average solid customer satisfaction score for its overall performance and quality
- Allows direct purchase and transfer of domains within the platform, simplifying the process
Cons
- Offers a somewhat restricted range of design functionalities
- The system can be challenging to understand, with a moderate ease-of-use score
- Lacks comprehensive customer support features, including email support and a community forum
WordPress.com’s Website Builder Features
- Free and Premium Themes and Patterns: Offers a wide selection of both free and premium website themes and patterns, allowing users to choose designs that best fit their brand’s aesthetic.
- Unlimited Pages and Users: Users can create unlimited website pages and have multiple account users, facilitating collaboration and expansive content development.
- Storage Space: Provides a minimum of 1 gigabyte of website storage space, enabling users to store essential files and media.
- Brute Force Attack Protection: Ensures website security with protection against brute force attacks, safeguarding your site from unauthorised access attempts.
- Access to WordPress.com Help Forum: Users can access the WordPress.com help forum for support and community advice, enhancing their website-building experience.
- Contact Form Creation: Allows for easy creation of contact forms, essential for customer interaction and feedback.
- Automatic Social Media Shares: Enables automatic sharing of content to social media platforms, increasing online visibility and audience engagement.
WordPress.com Pricing
| WordPress.com Personal | WordPress Premium | WordPress Business |
| £3 per month | £7 per month | £20 per month |
WordPress.com stands out for its budget-friendly approach of £3/month for WordPress Business, billed annually. You can start with a completely free plan too. This option is particularly appealing for those just starting or operating on a tight budget. The free plan includes unlimited user access and the freedom to design as many web pages as you need.
Additionally, it allows for real-time editing of live pages, ensuring your website remains up-to-date. The assurance that your website will be perpetually available adds to the appeal of this cost-effective option.
2. Faces
Faces Website Builder stands out as a powerful tool tailored for beauty businesses. It offers a suite of features designed to enhance both the aesthetic appeal and functionality of your online presence, including a website builder.
Pros
- 100% free, no additional costs
- Easy and quick website-building experience
- Comes with “must-have” features including online bookings & payments, digital consent forms, financing options, and more
- Perfect for aesthetic businesses selling products and services
Cons
- Primarily tailored for beauty businesses, it may not be ideal for other sectors
- The templates, though industry-specific, might offer limited customisation
- Could have some restrictions in integrating with specific external platforms or tools
- Offers only fundamental analytic insights
Faces’ Website Builder Features
- Personalised Branding: Faces allows you to inject your unique style into your website. This feature enables you to craft a site that not only aligns with your brand identity but also resonates with your target audience.
- Online Bookings & Payments: The platform simplifies the scheduling process, allowing clients to book appointments effortlessly. Additionally, it integrates payment processing, making transactions smooth and professional.
- Digital Consent Forms: This feature streamlines your workflow by digitising client consent forms. It’s an efficient way to manage paperwork and ensures compliance with legal requirements.
- Secure Client Database: Faces prioritises client data security. By safeguarding client information, it builds trust and ensures that sensitive data remains protected.
- Social Media Sync: This integration connects all your social media profiles to your website, creating a cohesive online presence. It’s a great way to amplify your brand’s reach and engage with your audience across different platforms.
- Buy Now, Pay Later: By offering flexible payment options, Faces caters to a broader client base. This feature enhances customer satisfaction and can lead to increased sales.
- Special Offers: Promote exclusive deals directly on your website. This is an excellent strategy to attract new clients and retain existing ones by providing added value.
- News & Blog Section: Share updates, tips, and engaging content through an integrated blog. This not only captivates your audience but also boosts your website’s SEO, drawing more visitors.
Faces’ Website Builder Pricing
Faces Website Builder presents an attractive proposition for beauty businesses with its $0 price tag. It only charges a 4.4% commission on deposits for appointments. This budget-friendly approach is especially beneficial for startups and small businesses looking to establish an online presence without a significant financial investment.
Despite being free, Faces does not compromise on the quality and range of its features. From personalised branding to online bookings, the platform provides comprehensive tools that are essential for modern beauty businesses.
3. Squarespace
Squarespace is known for its sleek design templates and powerful marketing tools. Its drag-and-drop interface simplifies website creation.
Pros
- Offers more than 100 versatile templates with a strong focus on design
- Budget-friendly pricing options
- Provides support through email and social media.
- Extensive knowledge base with text, image, and video guides
Cons
- Not as user-friendly as some other website builders
- Limited customisation options for site features and functionalities
- Site speed can be slow, often affected by design-heavy templates
Squarespace’s Website Builder Features
- Designs: Squarespace offers a variety of modern, minimalist templates. These designs are easily customisable to fit your specific preferences and needs.
- Rich Image Manager: This feature allows you to add and organise images effortlessly with a drag-and-drop builder. It also includes tools for simple image editing.
- Blogging: Squarespace provides a robust platform for designing and managing your blog, enhancing your online presence.
- Commerce: This feature enables you to sell products through an online store. It includes point-of-sale integration, subscription management, and other essential business tools.
- Analytics: Access detailed analytics to monitor traffic, identify popular content, track sales, and more, helping you make informed decisions.
- Connected Services: Enhance your Squarespace site by connecting it with various third-party services, expanding its functionality.
- SEO: Squarespace includes built-in SEO tools, eliminating the need for additional plugins. This ensures your site is optimised for search engines right from the start.
- Ad-Free Experience: Your Squarespace site is ad-free, offering a clean user experience. However, you have the option to include your ads for monetisation.
- Support: Squarespace is known for its fast and friendly customer support, ensuring assistance is always at hand for any queries or issues.
Squarespace Pricing
| Personal Plan | Business Plan | Basic Commerce | Advanced Commerce |
| £12 per month | £17 per month | £23 per month | £35 per month |
Squarespace offers a range of plans starting at £12/month for personal websites. This basic plan is affordable but limits custom design changes. For service-based, non-e-commerce sites, the £17/month Business Plan is ideal.
E-commerce options begin at £23/month, with an advanced £35/month plan offering subscription sales and more promotional tools. Each plan is designed to match different business needs and budgets, providing value and flexibility.
Conclusion
Each website builder has its strengths. Faces stands out for its beauty-specific features and cost-effectiveness, while Squarespace and WordPress.com offer greater design flexibility but at a high cost . Timely is ideal for managing appointments. Your choice should align with your business’s unique requirements and growth aspirations. Consider these insights to select the best website builder for your beauty business in 2023.
Learn the simple way to create a free website with Faces, a trusted partner for beauty and aesthetic businesses in the UK.