We are delighted to announce that the UK-leading digital pharmacy Phlo has joined the Faces marketplace, offering a safe, reliable, and rapid pharmacy service for in-demand weight management injectable medications.
Access in-demand weight-loss medications
Phlo has a full stock of Mounjaro, the revolutionary new injectable weight loss medication, with excellent ongoing availability to those who obtain a valid prescription. Clinical studies have shown it can help people lose up to 20%* of their bodyweight!
Phlo will rapidly dispense and deliver a range of Mounjaro products directly to your clinic, with additional product variations coming soon.
Discover Mounjaro
Mounjaro is a revolutionary new once-weekly injectable weight loss medication that can help your patients lose weight. It contains tirzepatide; which reduces hunger pangs, slows stomach emptying and suppresses appetite.
Why choose Mounjaro?
Many of your patients will be familiar with medications such as Ozempic and Wegovy; however, Mounjaro has been shown to be more effective in clinical trials and is becoming a more popular choice with patients.
The active ingredient in Mounjaro is called tirzepatide. It stimulates two different naturally occurring hormonal receptors: glucagon-like peptide-1 (GLP-1) and glucose-dependent insulinotropic polypeptide (GIP). Other weight-loss injections only stimulate GLP-1 receptors.
For patients moving from 2.5mg to a higher dosage, the 5mg Mounjaro KwikPen comes pre-filled with 4 doses, lasting 4 weeks.
Why choose Phlo?
Phlo is a market leader in digital pharmacy. They’re a UK trailblazer in delivering a complete end-to-end digital version of prescription requesting, dispensing, and delivery.
Phlo is a GPhC fully regulated online pharmacy with an experienced in-house clinical team.
Market-leading infrastructure
Phlo’s trailblazing agile pharmacy software supports multiple services throughout the UK.
Reliable stock availability
Phlo has a good ongoing supply of Mounjaro at competitive prices in the market.
Trusted by 70,000+ patients
Our patients trust us to safely and rapidly dispense and deliver products directly to their door.
Interested to purchase? Sign up on Faces Pharmacy, and unlock all our pharmaci
It’s time we told you why you should choose Faces for your aesthetic business. Whether you’re a solo practitioner or a clinic owner, Faces has been a trusted partner for all things aesthetics across the UK. With over 100,000 professionals using it for their day-to-day aesthetic needs, it has become a pillar of support that provides administrative aid, financial empowerment, and key resources that you need as an aesthetic practitioner. In this blog, we’ll tell you about our arsenal, which gives us an advantage over other booking apps!
Forms
Let’s start off with the most popular feature of Faces! With over 200+ consent forms and 100+ aftercare documents you can choose for your aesthetics clinic, you wouldn’t need to worry about where to get them. Faces users can utilise these forms for free!
Another advantage of using Faces for your forms is that our consent form has a built-in unique feature that keeps track of when your client edited the consent form. Neat!
Faces Booking System
Show business hours, display treatments, book clients, ask for deposits, and offer finance in one seamless transaction for your clients! Our supercharged booking system also gives practitioners the power to share their booking link through SMS, emails, and social media. It’s simple enough for you to set up within minutes, and it’s even simpler for your clients to click on that “Book Now” button!
This feature is completely free to use. You can also make your booking system more powerful by creating a FREE website on Faces. Read the next feature!
Website Builder
Our newest “free-mium” feature! Faces’ Website Builder enhances your business’s online presence by providing you with your own website. Building a website on Faces is straightforward. Just input the details of your clinic, your branding, and your social media links through our website builder. In 15 minutes or less, you’d have a working website ready to be seen on Google!
If you’re stuck thinking about your business tagline, treatment descriptions, or terms and conditions, Faces can generate it for you in seconds!
Ditch the paper; go digital with Faces! We’ve saved practitioners from countless hours of paperwork and client management. You can store consent forms, medical forms, and other important client details through the app. Faces’ booking system is also seamlessly connected with your client directory to give you real-time appointment details for each client. In addition, the directory is also categorised alphabetically, and you can delete or restore client details. Don’t misplace another form with Faces!
Pharmacy & Shop
Scrambling on where to get the best deals on toxins, diluents, and other aesthetic supplies? Faces have got your back, Jack! We’ve partnered with 21 pharmacies and over 50 vendors to bring you all the supplies that you need for your clients.
You can register to use this feature! Simply go to your Faces app and click Prescriptions on your dashboard. If you need help, simply talk to us on WhatsApp by clicking here.
Finance
Faces has partnered with a giant in the buy-now, pay-later space to grant your clients flexible finance options! By registering through Faces, practitioners can offer payment plans on all of their treatments, ranging from £50 to £2000. Clients can also choose between 3, 6, 9, or 12 months for their repayment options. There are no set-up costs for practitioners, and our lending partner will take on the risk for you!
Fun fact: Our finance is integrated into your booking system to encourage your clients to book their favourite treatments immediately!
Our commitment
The last six reasons were about our biggest features on Faces. For the last reason, let us first tell you why we’ve built Faces.
It started out as an exclusive tool for one practitioner, until people asked us to share this ‘exclusive’ tool with everyone. Little by little, we’ve had our first hundreds, thousands, and now we have 100,000 practitioners continuously using Faces.
The need for a resource hub for aesthetics—that’s the need we want to fill. We’re committed to being an app for all of your aesthetic needs! Managing, marketing, and payment solutions—we’re not stopping until all of our practitioners have everything under one roof.
On average, Faces receives 5,917 filled-out consent forms everyday. And every day, we ask our practitioners to nudge their clients into filling out every single item on our consent forms. This minimises the risks for the practitioners and provides a standing legal document for the clients themselves.
Now some question how ‘serious’ consent forms really are, and practitioners ask if their clients could skip parts of these consent forms. We understand that correctly filling out a consent form may take more time than usual, but it is for the benefit of both parties. Before we tackle the repercussions of incorrectly filled consent forms, let’s have a refresher on what consent is.
What is consent?
The NHS describes consent as an act or agreement that gives permission for something to happen. Since all adults are assumed to have a sufficient mind to think, consent is required for every procedure. However, if a person doesn’t have the capacity to make a decision, the practitioner needs to take ample measures, like asking their insurance providers first. Consent can be given in 3 ways.
Non-verbally: Sometimes called implicit consent, examples would be extending their arm in a blood test, nodding their heads, or opening their mouths during a dental exam.
Verbally: A person directly implies consent by saying they’re happy to do the treatment.
Written: consent is expressed through a written document. This is your strongest evidence that your client has declared consent to the treatment.
The repercussions of incorrectly filled consent forms
Let’s paint you a picture. Suppose you have a client for an anti-wrinkle treatment today. The client walks in, misses a few questions and ticks on the consent form, and you carry out the treatment. You’re not worrying about anything since this hasn’t been the first time someone has done this. After a few days, you get a call, and something has gone wrong with your client’s treatment. What will happen next?
Legal trouble
Your client will sue you; what is worse, your client will have an advantage over you. Your client can sue you for negligence and malpractice. This can range from £1000 to amounts exceeding £1 million. Besides the financial downfall you might be facing, you also need to prepare a lot of paperwork.
Insurance may not back you up
Are you partnered with the right insurance? If not, then they’ll try to find every loophole they can find to deny your claims. This means you are liable for shouldering the costs of your client’s medical expenses. Scenarios like claim denials can also trigger an investigation by regulatory bodies such as the Care Quality Commission (CQC), the British Association of Cosmetic Nurses (BACN), or the British College of Aesthetic Medicine (BCAM). Worse case, they found you guilty and can suspend your licence to operate, which will lead to serious disciplinary actions.
Your business is temporarily suspended, your reputation is permanently damaged, and you are financially bankrupt. The dream of attaining financial freedom and an outstanding career path is going down the drain. The reason is an incorrectly filled consent form. You were given the worst scenario of a lifetime just because of a few-minute mistake.
How can Faces help?
Let’s mitigate the risk for your business. Faces has over 200 consent form templates that you can freely use for your business. With Faces, you can monitor which part of the consent form has still not been filled out by your client, and you can prompt them by resending the consent form back to fill everything out correctly. When accessing the filled-out consent forms, you can also see the edit history of all the consent forms. The filled-out consent forms are stored directly in your Faces account, and you can access and download them anytime you want.
Never take any chances with these consent forms. Store every correctly filled consent form on Faces today! Need help setting up your Faces account? Reach out to us on WhatsApp by clicking here or emailing us at [email protected]
With the ever-changing nature of the aesthetic industry, different aesthetic treatments have emerged. Over the years, the most popular aesthetic treatments have always included injectables, facials, and variations on skin treatments!
In 2024, several treatments that we may have heard or not heard of will be hogging the spotlight. This would provide critical insights on what clients want in 2024 and pave the way for better and more innovative aesthetic treatments in the years to come.
Let’s briefly discuss these aesthetic treatments in this blog. Starting off with the first popular aesthetic treatment,
Non-surgical Rhinoplasty
Commonly referred to as liquid rhinoplasty or a non-surgical nose job, this is a method of enhancing the client’s nose through a minimally invasive procedure. This method requires the insertion of dermal fillers composed of hyaluronic acid through different regions of the nose, but typically in the nasal bridge, tip, and radix.
After the procedure, clients can expect a more refined nose without lumps and a sharper nose tip, depending on their needs.
Non-surgical rhinoplasty has been getting famous as the changes can be reversible, results can be observed for a fair amount of time (generally 6 months to 2 years), and it is more affordable compared with a surgical nose job. The downtime and risk of non-surgical rhinoplasty are comparatively lower than their surgical counterparts, making it a popular aesthetics treatment choice for clients all over the country.
Liquid BBL
Just like non-surgical rhinoplasty, liquid BBL, or bum filler, is a minimally invasive aesthetics treatment that is popular with clients who want a cheaper and safer alternative to Brazilian butt lifts. The procedure usually lasts 30 minutes to an hour. This treatment involves strategically injecting into different buttock areas to add volume, create a rounded shape, and generally produce a lifted appearance.
The hype around liquid BBL is continuously increasing, with several clinics introducing it into the market at the best price possible. Along with the price, promising results like defined curves, minimal to zero downtime, and lasting yet reversible results are the key reasons clients flock to clinics offering this aesthetics treatment!
PRF (Platelet-Rich-Plasma Fibrin)
PRF is the new spin for PRP in 2024! While these popular aesthetics treatment are similar in nature, PRF contains a higher concentration of platelets compared to its predecessor, indicating better results.
PRF is commonly used after microneedling treatments or can be directly injected. The treatment is used for combating oily skin, wrinkly or ageing skin, and scar reduction. It can also be used to stimulate hair growth in the scalp and your eyebrows.
This treatment is becoming popular due to lower infection risks and faster healing rates. Clients also observed more lasting results from PRF compared to PRP.
Polynucleotides
Polynucleotides are long and complex chains of nucleotides. They’re the foundations of our DNA and RNA. Translating it to the aesthetics industry, polynucleotide injections are a type of regenerative medicine that promotes collagen and elastin production, enhances skin texture, and overall rejuvenates the skin effectively.
This aesthetics treatment has seen popularity among middle-aged women, as it can be used in the face, under the eyes, and hands. Other parts, like the knees, abdomen, and arms, can also be injected to produce positive results.
What should I expect?
With the rapid evolution of aesthetics treatments, practitioners should now be more competent than ever! Being brutally honest, these new treatments wouldn’t gather instant clients and profits right away. As a rational choice, you need to make do with what you have right now. Sign up on Faces, showcase your treatments, and get more people booked in! It’s a great way to be searchable on Google and get a steady flow of clients every day. Through this, you’d be able to save up for your next aesthetics training. Through upskilling, providing a multitude of treatments, and using innovative apps for your aesthetic needs, like Faces, you can be assured that your business will stand the test of time.
That’s the everyday thought of solo practitioners or clinics. It’s a crucial thought that sets the tone of how a business grows. Though established clinics have already slowed down in getting more clients to maintain their relations with existing clients, it remains a vital step for everyone in the aesthetic industry.
As a practitioner, you’re already called upon to take on a lot of responsibilities for your clinic. However, marketing your services is another hurdle that you’re going to need to overcome. From being an admin to a practitioner and a marketer, you need to juggle these responsibilities to stay afloat (not to mention your personal life).
With that in mind, you can hire an agency that will market your services online. It’s pricey and it may not be within your budget. But what’s the alternative?
Today, let’s look at how to successfully market yourself in this digital world! We’ll be tackling different channels of marketing and how you will leverage them to get more clients for your business. Let’s start with the elephant in the room!
1. Social Media
The most common way of marketing is through social media! We bet you that 99% of your competition is here, fiercely competing to get clients. The competition is harsher than ever; that’s why here are some tips to make you a cut above the rest.
Place a unique name, memorable tagline, and your area of service.
Attach the list of services you offer to your bio, highlights, and pinned posts.
Upload reviews, before and after photos, and even useful information for every treatment!
Use relevant hashtags! If you’re in London, make sure you use relevant hashtags in London.
Post regularly, engage with comments, and make sure to always ask your clients to follow you on your social media pages.
When you’ve got the basics setup, you can also boost and create ads in the future! Just remember to adhere to the guidelines set by your social media; you don’t want your account to get banned and start over.
2. Website
Building credibility and wanting to look professional? A website is perfect for you! Customise your website to fit your brand. The key elements of your website should also be present to create a smoother flow for your clients. The smoother it is, the greater the possibility that clients will book a treatment, send a deposit, and continuously use your service.
Remember, the first glance of every client is crucial, as those few seconds will trigger if they want to continue scrolling down or tapping the back button. Sway their gazes in your favour by creating a catchy website using Faces’ free website builder! Click here to start.
3. Raise Loyalty
“Do what you do so well that they will want to see it again and bring their friends.”—Walt Disney.
Loyal clients bring in more than just repeat business. Loyal clients consume more services, and they also spread your business through word-of-mouth. Not because of the incentive you give, but because they trust your services. Make sure to build close relations with your loyal clients, regularly check for their reviews, and ask them to refer you to their friends and family.
4. Email Marketing
Emails are still relevant, people! If you’re not using emails to get clients to notice you regularly, you might be missing the chance of repeat business. Send emails on a weekly, biweekly, or monthly basis to stay at the top of your client’s minds! Newsletters, monthly discounts or packages, and other relevant information that your clients need can be sent out on a cycle to keep them entertained and prevent them from hitting that unsubscribe button.
Sell your services, but don’t try to be pushy. It’s better to balance being informative while upselling your products as a solution for your clients!
5. Group Discussions and Forums
Finally, let’s talk about forums and discussions! Most clients look for groups to ask their burning questions to get relevant answers; that’s where you come in. Replying back with the relevant information they need to know has seen better results than just pushing for a sale. This can build your credibility and foster a new relationship with the client you’ve recently helped. Your public comment can also be a basis for new clients looking for the same answer.
Conclusion
You can always find the right resources and tools to market your business; however, whether it will be a success or not depends on how you use them. But if you’re looking for a quicker way to be visible to thousands of clients online, you can register your clinic on Faces and be searchable on our clinic list! You can also share your Faces booking link on your social media make seamless transactions with your clients. Both features are free and simple to use. Head over to Faces and start your journey as a successful aesthetics business!
Starting and running your own aesthetic clinic can be daunting yet exciting. The promise of uncapped earnings, your own working hours, and being your own boss are the things we’re looking forward to. However, it’s not all rainbows and sunshine. New aesthetic clinic owners could find themselves in a world of trouble without the essentials!
In this blog, we’ll be pointing you in the right direction with these proven tactics for starting your own aesthetic clinic! Number four may come as a shocker for you.
1. Numbers and stuff…
It’s a headache to keep track of compliance documents, strategically plan your taxes, and keep financial records, especially when you don’t have the time and diligence for it! However, it is vital to keep track of your finances every step of the way. This line of reasoning stems from how books of accounts help you see your financial status. Important decisions like hiring another team member or expanding your aesthetics clinic to a different location should always be considered based on your financial capability.
Want to make the right financial decisions? Consider hiring a specialised account for aesthetic and beauty professionals for as little as £50 per month. Click here to start.
2. The right insurance
With over 257 insurance companies and brokers for solo practitioners and clinics, looking for the perfect insurance partner is crucial. Insurance is your line of defence against malicious claims, malpractice, and accidents that may happen at your clinic. Insurance is not required by law; however, it’s a must-have if you want peace of mind when operating.
As a bonus, here are the things you need to consider before working with an insurance company.
List of coverage
Industry-specific policies
List of treatments and services covered
Reputation
If you’re unsure, you can create a Faces account and get insurance. You can also read a list of leading aesthetic insurance providers here.
3. An aesthetic website
You’re providing aesthetic treatments; therefore, your website should be aesthetic too! The right colours, images, logo, and tagline would amount to a good-looking website that clients would appreciate. But don’t just make it beautiful; make it accessible too! Integrate a booking system, upload reviews, and list the different treatments you provide.
Build a professional website in 15 minutes or less (no coding required) with Faces’ Website Builder!
4. Payment options
Are your treatment prices too high for clients? Why not offer the ability to spread the costs? Offering flexible payments to your clients increases the chance of successful bookings. Other proven results of financial plans for aesthetic clinics are repeat business, competitive advantage, and frequent larger purchases for clients.
We can’t stress enough how efficient you’ll be with a booking app or software! Instead of going back and forth about how much, your availability, and such, you can redirect your clients to your booking link. You can streamline how you receive and organise client details with your booking system, too. This convenience can also benefit your clients, as they’ll be able to get all the information they need and pay for treatments instantly. Not to mention, if your booking system has flexible payments integrated, you’d be surprised at how this hooks clients up to get treatments!
Takeaways
Starting and running aesthetic clinics is not easy, but with the right tools, you’d be able to successfully manage your business. It’s a good thing that modern booking system tools like Faces can make practitioners’ lives easier! Faces is an app full of ‘free-mium’ features like a booking system, a website builder, and a catalogue of different consent form templates. Explore and find out why 100,000 practitioners have trusted Faces for their aesthetic clinics!
Faces app was built by a practitioner. Now, it is serving 100,000 practitioners in the UK alone. From a simple need to be met, it has evolved into a super-app capable of running your business efficiently in the background while practitioners focus on delivering their treatments.
Gone are the days when practitioners needed to pay for a booking system or a premium feature. Faces has innovated how a clinic management system should work. Contributing to the success of thousands of practitioners and clinics, it has been a resource hub and a faithful companion in providing support.
Now you might be wondering how practitioners rake in hundreds of pounds and save countless hours of work on a free app, and we’re here to tell you why!
An exposed clinic
Imagine an app where you just download and sign up for it, complete your basic profile, and get shown to 60,000 clients right after those steps! You don’t need to imagine it, because we’re describing the Faces app itself. Simply sign up and complete your clinic details, and you’ll be able to set up shop online.
The digital experience
Ditch the paper; go digital! Faces app has got your back with your paperwork. Catalogue clients, organise different forms, and let clients book easily using this supercharged app. You can manage multiple clinics by just using your phone. Millions of stacked paper forms were eliminated using Faces. Brutal!
Simplifying how you create a website
No coding experience? No hours to pour into building a website? Zero knowledge on what to put inside? Faces can build you one, quick and easy! Faces Website Builder has the capacity to streamline the creation of your own personalised website and get it done within 15 minutes or less!
Spread the costs
How does a hack to increase bookings by up to 37% sound? Well, here’s how! Faces has partnered with a giant to boost practitioner and clinic sales. Approved users have the ability to offer finance to their customers. According to our data, we typically see a 35%–37% increase in sales at clinics using finances versus those who haven’t unlocked its power. No start-up costs, get client payments within 24 hours, and see an increase in your client base.
Keeping clients hooked!
Lazy to do reminders? Don’t worry, we keep them hooked for you! Faces has a robust booking system that makes sure your client gets appointment reminders and constant follow-ups to make sure you stay on top of their mind. Faces app also offers a seamless user journey for your clients; this gives them the ability to see your treatments, prices, and availability in one sitting. Say goodbye to late replies and hello to a better client experience!
An ecosystem inside Faces app
Faces has created an environment for your business to thrive on. A seamless booking system, a no-code website builder, and a plethora of useful features within Faces have been the backbone of modern-day clinic and practitioners. With several features being released every year, the future where all your aesthetic practice needs are met is not far-fetched.
Running a business is not a game. The Journal of Aesthetic Nursing has also listed several reasons why your aesthetic business could fail. Clinic owners and solo practitioners alike spend valuable time, effort, and focus in order to dish out excellent work for their clients. Every business wants to meet client expectations and offer the best experience for their clients. However, at the end of the day, practitioners want to get their hard-earned money back.
Though some would say they’re doing aesthetics for noble reasons or their passion, this still boils down to whether you’re making profits or not. But you might be restricting potential clients and profits by being stubborn about your choice of payments.
Let’s talk Payment Plans
“Are you offering payment plans or financing?” You might’ve heard this question from your clients before. We know some providers kill you with fees and interests when signing up and using their service. We also understand that it sometimes feels like a disservice rather than an advantage for your business. But have you considered your client’s perspective on this matter?
Not all aesthetic treatments are affordable. We have treatments like bum fillers or customised packages that will leave a gap in the client’s finances when they pay cash. How would you attract clients when you’re not giving them a choice?
Payment plan as an alternative
Another example to look at is how your business will feel about clients. Aesthetic treatment is a luxury, but to position it as something unattainable will turn off a lot of clients! Cash offers simplicity, while payment plans offer affordability even for the most lavish treatments.
“If they can’t afford the treatment, they shouldn’t have it.” That’s some tough love! We know you’re promoting responsible spending, but client reasons differ from each other. We have clients waiting for their paycheck, a person who doesn’t want to spend their own money, and someone who wants to spread their payments. Consider and establish a healthy relationship by offering payment plans.
Cash upfront—a turn-off?
Paying cash upfront may hinder your clinic’s cash flow too. Clients who want to use payment plans now will be forced to look at other clinics that offer the same treatment with flexible payment options. Instead of reaching back out to you after a couple of months, the risk of losing clients is far greater.
“The fees are just too expensive.” That’s the way people think of it for the first time. Those fees and startup costs at different finance companies are there for 3 key reasons. They take on the risk of your clients not paying in full; they do a soft credit check; and they’ll be the ones following up on your clients for late payments. They are also here to make money, and clinics just need to outsmart the system. Find a pharmacy that offers the same products at a cheaper price, or you have the option to increase your treatment price if you like.
“Stop pushing your narrative about it! ”We won’t.
The hard truth here is that in order for you to attain that “100k a year,” you need to make the right decision. Offering flexible solutions to your client’s problems will ensure that you’re a step closer to your financial goals. Especially if you’re offering high-end treatments and packages, payment plans are a great way to encourage clients to spend!
Amidst the confusion, there’s a solution.
With all these advantages and disadvantages presented, you might find it hard to make a choice. But what if Faces can help? Faces, with its partnered finance company, has the capacity to give you the power to take in cash payments or offer Buy Now, Pay Later. No start-up costs, takes a few minutes to apply, and seamlessly integrates with Faces’ booking system. Don’t make your clients lose hope in gaining their confidence. Sign up through Faces by clicking here, and let’s make your clients happy!
Lacking ideas on what to put on your aesthetic clinic website?
Or too many ideas, and you’re wondering how to organise them?
Then let’s end your struggles, Faces will remove your troubles!
We know how difficult it is to formulate a website on your own. Most of the time, small clinics or solo practitioners don’t even have a budget on getting a website designer. If you’d like to take on the mantle, you would need to study your chosen website builder, or learn code from scratch. A painful process indeed. It would take you days or maybe even weeks to fully accomplish your website!
“So what’s the solution you’re offering?” you may ask? Well, we’ve compiled an effective list of elements you need to optimise your aesthetic clinic website. From start to finish, we’ll discuss why it’s important, evidence on its importance, and where to place it on your website. You can also take the easy way, and simply take advantage of Faces’ FREE website builder by clicking here (Yes it’s completely FREE and EASY to use!).
Let’s get right on to number one!
1. Business Name
This should come as a no-brainer move for every aesthetician out there! Business Name; along with your Brand Logo & Headline, should always be the first element clients will see when accessing your clinic website! Repeat clients or from referral clients search business names directly in their search bar. Also remember that your website URL should include your business name.
2. Brand Logo & Website Cover Photo
A well-thought brand logo piques your client’s interest from the first time they look at it and influence their decision. A nicely placed cover photo can also induce user engagement which makes your potential clients explore your page more. To effectively utilise your logos and cover photos, place it on top of your clinic website. Put your logo above your business name, while placing cover photos behind them.
Need a professional logo for your aesthetics clinic? Click here.
3. Reviews
Reviews matter people. Your clinic may have the most well-designed website, but if you’re not including reviews from real people, clients will still doubt your credibility! 68% of people check brand websites for reviews, and about nine out of ten people consider reviews before purchasing for services. That’s nine people already considering booking their treatments with you! Effectively showcase your reviews by situating it before or after your treatment section.
4. Business Headline or Tagline
“FacesAesthetics – Where beauty is created”. How’s that for a headline?
Typically, headlines are more than catchy phrases. Headlines are used to convey what you offer, what you promise, and what they can expect from your service. Your headline should encapsulate your message in a clear and concise way for your audience to understand. In the long run, your headline will be used for advertising, so be sure to create it with consideration!
5. Owner & Team Member Profile
You’re missing out on potential business without this page on your clinic website. Your clients want to know that you’re real and you can be trusted and your Team Member Profile can help you establish a connection. This section also highlights your team’s talents, qualifications, and experiences to possible clients. Having this section will give a personalised vibe and it makes you more reliable as a business. You can place this section right after your treatments for cohesion.
6. Colours
“Colour is a power which directly influences the soul. – Wassily Kandinsky”
Did you know that each colour evokes different emotions? Colour is one of the powerful tools in your arsenal in getting client’s attention and driving them to act. Influence their mood and feelings by combining your logo, headlines, and brand colours!
Need help with your brand palette? Canva can help you choose the right colours! Click here to learn more.
7. Socials & Contact Number
In addition to your website, linking your socials can effectively increase your digital presence. As clients browse through your website, they’d consider looking at your social media accounts for your previous works, reviews, and etc. Having your Facebook, Instagram, and WhatsApp accounts linked will help you gain more followers, and in turn, you can potentially convert them into clients!
Tell them what you’re offering on your clinic website. Provide a list of treatments that includes a brief description, price, and even packages they can get. Providing all the necessary information would be beneficial for your clients, and will positively reflect on your brand. You also need to set-up business hours to let them know your availability for the week. Position your treatment list right after or before your review section.
If you’re using Faces, you can integrate the website you’ve created with our booking system! Clients can see your availability for each day, and you can customise and manage the way you receive bookings through your website.
Your website is your property. To ensure your property won’t be plagiarised or abused, you need to put it on a Terms & Conditions page. This section provides you security, especially when clients want to abuse your services or demand unreasonable requests. Limiting your liabilities from errors is also one of the key importance as to why several clients include this section for their aesthetic clinic’s website.
Let’s look back
If you want to grow your aesthetics clinic or expand your clientele, you need a clinic website. We’ve highlighted several key elements that you need to incorporate. Building will take time, and though it’s tiring, it will be beneficial in the long run.
We at Faces know how important this step is for practitioners, that’s why we’re offering a FREE clinic website builder where you can eliminate hours of work! Faces lets you create a website in less than 10 minutes, you can also integrate our booking system to receive clients. Kick off your website today by clicking here.
Li, Y., & Xie, Y. (2019). Is a picture worth a thousand words? an empirical study of image content and social media engagement. Journal of Marketing Research, 57(1), 1–19. https://doi.org/10.1177/0022243719881113
Imagine your hard-earned money, reputation, and success going down the drain just because you injured your client or an accident happened in your clinic. It’s disastrous, to say the least! The amount of time and money you will spend on every accident will give you a headache and may be the downfall of your career and business, whether you’re a medic or a non-medical practitioner.
That’s one of many reasons why aesthetic insurance is a must-have for all practitioners in the aesthetics industry. Insurance protects you from malicious allegations and unforeseen challenges. It also provides a legal stand against compensation claims.
If you’re still reading up until this line, then you’re in luck! We’ve compiled the most comprehensive list of aesthetics insurance companies and brokers that you can rely on.
(Important: This list provides most of the top insurance in the UK; however, it would still be best to reach out to them directly to understand what they offer for your clinic.)
Aesthetics Assured
The phrase “Faces has got you covered” is now more valuable than ever! Aesthetics Assured is powered by Faces, providing you with an aesthetic insurance quote in as fast as five minutes! We protect all medics and non-medics, ranging from SMEs to large-scale aesthetics businesses across the UK. Get peace of mind with comprehensive aesthetic insurance coverage ranging from medical malpractice, professional indemnity, public liability, and more! Aesthetics Assured also caters to mobile practitioners. Interested? Click here.
Insync Insurance
In this digital world, you need digital brokers for aesthetic insurance! Insync Insurance is one of the leading providers of insurance to aesthetics professionals across the UK. With over 65 treatments available to cover, they can personalise your aesthetic insurance policies to fit what your business needs (whether it is for standard beauty treatments or advanced treatments).
PolicyBee
PolicyBee is an independent and small business insurance broker. They’ve been operating since 2010 and have been a ‘paragon’ in providing aesthetic insurance. They cater to both medics and non-medics. Their aesthetic insurance can be tailored to include public liability and medical malpractice. If you’re a non-medic looking to get their insurance, you need at least an NVQ Level 3 or an equivalent beauty certification plus six months of experience before they can cover you.
Premierline
Premierline Insurance is an aesthetic insurance broker service in the UK. Based in Lancaster, they provide insurance to both SMEs (small and medium-sized enterprises) and larger businesses that need a more personalised approach. Their insurance is accessible to medics and non-medics; however, for non-medics, their price starts at £1100, and it can go higher depending on what your business needs.
SJL Insurance Services
SJL Insurance Services is an insurance broker based in Worcester. They provide services to both national and international clients. Personalised covers for medics and non-medics can be obtained, and they’ve been helping practitioners in the aesthetics industry, such as beauty salons, tattoo parlours, cosmetic surgeons, and hair salons.
Westminster Insurance
Hassle-free online insurance is what they promise! Westminster Insurance has been dishing out quality insurance since 2004. They don’t have the classic division between medical and non-medical aesthetic insurance. They cover at least 92 different business practices, which include injectables. They have a list of acceptable practitioners, requirements, and policies needed for each treatment.
Simply Business
One of the biggest insurance providers in the UK, Simply Business, focuses on small businesses and enables them to dream big! With a plethora of insurance covers like public liability, employer liability, contents, and stocks, to name a few.
Salon Insurance 4u
Whether it’s for beauty professionals, salon owners, or mobile and freelance beauty therapists, Salon Insurance 4u can help your business! They cover at least 80 different treatments and provide a wide range of coverage for different business activities. They also boast excellent customer care for any questions regarding your insurance.
Finch Group
Finch Commercial Insurance Brokers is very much like a family business with a reputation of serving 7,000 clients! They’re knowledgeable and driven to help out both medics and non-medics. If you’re planning to build an academy in the future, Finch can also add it to your insurance with a minimum of 2 years of experience. Finch Group also partners with different academies to get students a 10% discount on their insurance, so definitely check with your trainers if you’re qualified for it!
Mint Insurance
Last but definitely not least, we have Mint Insurance! Crafting bespoke insurance policies for doctors, dentists, surgeons, nurses, technicians, carers, and complementary therapists. They ally with leading insurers to provide standard policy coverage like medical malpractice and professional indemnity.
Let’s think about aesthetic insurance.
At the moment, insurance is not compulsory for all aesthetics practitioners by law. However, Faces firmly believes in providing a safe atmosphere for both practitioners and clients.If you’re ready to get peace of mind when delivering your world-class treatments, head over to Faces and browse the different providers we’re currently working with! Click here to browse.
