Read Time: 7 minutes
Lacking ideas on what to put on your aesthetic clinic website?
Or too many ideas, and you’re wondering how to organise them?
Then let’s end your struggles, Faces will remove your troubles!
We know how difficult it is to formulate a website on your own. Most of the time, small clinics or solo practitioners don’t even have a budget on getting a website designer. If you’d like to take on the mantle, you would need to study your chosen website builder, or learn code from scratch. A painful process indeed. It would take you days or maybe even weeks to fully accomplish your website!
“So what’s the solution you’re offering?” you may ask? Well, we’ve compiled an effective list of elements you need to optimise your aesthetic clinic website. From start to finish, we’ll discuss why it’s important, evidence on its importance, and where to place it on your website. You can also take the easy way, and simply take advantage of Faces’ FREE website builder by clicking here (Yes it’s completely FREE and EASY to use!).
Let’s get right on to number one!
1. Business Name
This should come as a no-brainer move for every aesthetician out there! Business Name; along with your Brand Logo & Headline, should always be the first element clients will see when accessing your clinic website! Repeat clients or from referral clients search business names directly in their search bar. Also remember that your website URL should include your business name.
2. Brand Logo & Website Cover Photo
A well-thought brand logo piques your client’s interest from the first time they look at it and influence their decision. A nicely placed cover photo can also induce user engagement which makes your potential clients explore your page more. To effectively utilise your logos and cover photos, place it on top of your clinic website. Put your logo above your business name, while placing cover photos behind them.
Need a professional logo for your aesthetics clinic? Click here.
3. Reviews
Reviews matter people. Your clinic may have the most well-designed website, but if you’re not including reviews from real people, clients will still doubt your credibility! 68% of people check brand websites for reviews, and about nine out of ten people consider reviews before purchasing for services. That’s nine people already considering booking their treatments with you! Effectively showcase your reviews by situating it before or after your treatment section.
4. Business Headline or Tagline
“FacesAesthetics – Where beauty is created”. How’s that for a headline?
Typically, headlines are more than catchy phrases. Headlines are used to convey what you offer, what you promise, and what they can expect from your service. Your headline should encapsulate your message in a clear and concise way for your audience to understand. In the long run, your headline will be used for advertising, so be sure to create it with consideration!
5. Owner & Team Member Profile
You’re missing out on potential business without this page on your clinic website. Your clients want to know that you’re real and you can be trusted and your Team Member Profile can help you establish a connection. This section also highlights your team’s talents, qualifications, and experiences to possible clients. Having this section will give a personalised vibe and it makes you more reliable as a business. You can place this section right after your treatments for cohesion.
6. Colours
“Colour is a power which directly influences the soul. – Wassily Kandinsky”
Did you know that each colour evokes different emotions? Colour is one of the powerful tools in your arsenal in getting client’s attention and driving them to act. Influence their mood and feelings by combining your logo, headlines, and brand colours!
Need help with your brand palette? Canva can help you choose the right colours! Click here to learn more.
7. Socials & Contact Number
In addition to your website, linking your socials can effectively increase your digital presence. As clients browse through your website, they’d consider looking at your social media accounts for your previous works, reviews, and etc. Having your Facebook, Instagram, and WhatsApp accounts linked will help you gain more followers, and in turn, you can potentially convert them into clients!
Want to get your socials optimised? Click here for more info.
8. Treatment List & Business Hours
Tell them what you’re offering on your clinic website. Provide a list of treatments that includes a brief description, price, and even packages they can get. Providing all the necessary information would be beneficial for your clients, and will positively reflect on your brand. You also need to set-up business hours to let them know your availability for the week. Position your treatment list right after or before your review section.
If you’re using Faces, you can integrate the website you’ve created with our booking system! Clients can see your availability for each day, and you can customise and manage the way you receive bookings through your website.
Itching to start? Click here
9. Terms & Conditions
Your website is your property. To ensure your property won’t be plagiarised or abused, you need to put it on a Terms & Conditions page. This section provides you security, especially when clients want to abuse your services or demand unreasonable requests. Limiting your liabilities from errors is also one of the key importance as to why several clients include this section for their aesthetic clinic’s website.
Let’s look back
If you want to grow your aesthetics clinic or expand your clientele, you need a clinic website. We’ve highlighted several key elements that you need to incorporate. Building will take time, and though it’s tiring, it will be beneficial in the long run.
We at Faces know how important this step is for practitioners, that’s why we’re offering a FREE clinic website builder where you can eliminate hours of work! Faces lets you create a website in less than 10 minutes, you can also integrate our booking system to receive clients. Kick off your website today by clicking here.
References:
Canva. (n.d.). How to choose the right colors for your brand. How to choose your brand colors. https://www.canva.com/learn/choose-right-colors-brand/
Hemani, K. (2012, March 26). Impact of slogans on branding. Social Media Today. https://www.socialmediatoday.com/content/impact-slogans-branding
Li, Y., & Xie, Y. (2019). Is a picture worth a thousand words? an empirical study of image content and social media engagement. Journal of Marketing Research, 57(1), 1–19. https://doi.org/10.1177/0022243719881113
Mallick, Z. (2021, October 7). Are meet the team pages important?. YouYaa. https://youyaa.com/are-meet-the-team-pages-important/
A study of 597 logos shows which kind is most effective. Harvard Business Review. (2019, October 3). https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective
Powerhouse Team. (2023, May 12). Survey: The ever-growing power of reviews (2023 edition). https://www.powerreviews.com/research/power-of-reviews-2023
Turner, L. (2023, September 8). 4 main reasons why images are important for your website. Logic Design. https://www.logicdesign.co.uk/blog/4-reasons-images-important-website/